The High Cost of Vacancy: Why You Can’t Afford to Leave Seats Empty

It’s no secret that this job market has businesses struggling to find and retain qualified employees. Just one empty IT role could be costing you more than $15,000 a month! (It’s what we call the cost of vacancy or CoV. More on that later).

Whether you’ve got vacant seats now or you’re planning to scale up soon, it’s important to understand how much you’ll spend before positions are even filled.

Already know what you need? Talk with our talent acquisition team today!

How To Calculate Cost Of Vacancy

So how do you calculate the cost of vacancy (CoV)? Research has shown that an average employee’s value to the company is between one and three times their annual salary.

So let’s do a basic cost of vacancy formula. An important role making $100,000 conservatively delivers $200,000 in value. Divide that value by the average number of working days in a year (260) and you’re looking at $769 bucks per work day. 

If that role is vacant for 2 months, the average cost of vacancy is a staggering $15,000+ per month you’re spending without any value returned.

Cost of vacancy equation

It’s easy to see how a vacant role really starts to add up the longer it goes unfilled. Now imagine you have multiple open positions – the cost you’d pay for no ROI is a killer.

And monetary value isn’t the only cost to consider. With vacant positions, your current team is stuck absorbing the workload of that missing role. This quickly leads to employee dissatisfaction and burnout.

Plus, that missing role could cost you biz dev opportunities if your team is missing critical subject matter experts to help close the deal .In the fast-paced world of start-ups, an issue like that can be the difference between clients choosing your competitor over you.

The Difference Between Recruiters and DIY Hiring

When you’re looking to fill a position in your company, you can either use a recruiter or try to do it yourself.  On average, it costs $20,000 to hire one person. After the many resources needed to fill that seat (payroll, IT setup, benefits, etc.), there’s still a risk your new hire isn’t the right fit. And the process starts all over.

There’s a perception that recruiters don’t provide enough value to justify their cost. But with their wide network and expertise, you’re more likely to find and retain the best talent in the market. 

So, what’s a growing company to do ? Here’s a breakdown of what to consider before making your choice.

On the pro side, recruiters can help you navigate the job market, take care of the tedious paperwork, and connect you with candidates outside your network. They also have inside knowledge of the hiring process and can give you valuable feedback on your job application requirements. But you do relinquish some control over the hiring process.

Learn More About Our IT Staffing Process

With DIY hiring, you have full control of the process. But if you’re not familiar with the tech industry, it’s difficult to properly vet candidates. Although this guide may help!

When you DIY, you don’t pay a “middleman”, but that means you’re entirely responsible for the time-consuming process of finding, attracting, hiring, and retaining top talent. If you’re hiring for multiple IT roles, this process quickly becomes overwhelming.

The Codesmith Difference

At Codesmith, our recruiting team knows IT because we work in the IT world. As a software development company, we’ve spent the last decade building connections, honing the interview process, and hiring top quality talent for both ourselves and satisfied clients.

Learn About Our IT Staffing Services

With custom-built testing tools, we validate candidate skills before their application ever reaches your inbox. Our combination of email and phone interviews ensures candidates have the soft skills to enhance your company culture along with those critical hard skills.

With no upfront engagement fees, it’s in our best interest to find you the best fit. You only pay after a successful placement has been made. 

We’re so confident in our recruiting services, we offer a no-strings-attached partnership. If you’re not happy, you can walk away anytime. 

Let’s Talk About Your IT Staffing Needs

If you’re ready to scale up, our team is behind you. From direct hires, temporary staffing and temp-to-hire, we’ll deliver top candidates to elevate your business. Contact our recruiting team today to build a game plan.

5 More Myths Of Mobile App Development

As the mobile app market matures and more businesses look to create or enhance their mobile presence, the need for qualified mobile app development increases. However, the mobile app development industry is plagued by myths and misinformation. Let’s clear things up so you can make an informed choice!

Don’t forget about these top 10 myths of mobile app dev too.

Myth 1: Mobile apps are only for big businesses

Truth: A well-designed mobile app can help any business, large or small, increase revenue and communicate with customers more effectively. By targeting the right audience and developing an intuitive user interface, your mobile app can be a powerful marketing tool.

There are a few things to keep in mind when designing your app. First, make sure that the app is visually appealing and easy to use. Second, make sure that it is tailored to the needs of your target audience. And finally, make sure that it’s well-branded and consistent with your company’s overall marketing strategy.

Myth 2: You need to know exactly what your app will look and behave like

This myth is just plain wrong. There are many apps out there that were created without any initial ideas. This means that they had no purpose at all. If you want to create a successful app, then you should always come up with an idea first.

This is because your app will only be successful if it solves a problem or meets a need. If you don’t have a good idea, then your app won’t stand out from the competition. And, without a strong marketing strategy, your app will quickly be forgotten.

There are many different ways to come up with an app idea. You can start by brainstorming a list of problems that you and your friends have. Or, you can look online for ideas that are in high demand. A great idea is to perform a market viability test.

This helps you understand:

  • What the competitive landscape looks like
  • If your perceptions align with customer expectations
  • What features to promote
  • New audience opportunities

We recommend market viability tests to all clients so there are no surprises later on.

Myth 3: You need to know how to code in order to develop an app

This is also false. Many people think that if they can’t code, they can’t create their own app. With the right questions in mind, you can find a qualified mobile app development company to build your app.

Questions like these help you narrow down potential vendors:

  • Who is part of the app development team?
  • What technical languages do their developers speak?
  • What does their portfolio look like?

Once you speak to view dev companies and compare their answers, the right choice will be clear.

Myth 4: Apps are only useful if they solve real problems

Apps don’t always need to solve a problem. Sometimes, they just need to entertain users. However, even though apps aren’t necessary to solve problems, they can still help. They can provide information about something, or they can make life easier.

There are a number of different apps that don’t necessarily solve a real problem. Games like Candy Crush don’t serve a practical purpose, but they’re fun and entertaining. Sometimes all people want is to pass the time — Candy Crush saw that opportunity.

Myth 5: An In-House IT Staff Isn’t Worth It

While it’s smart to outsource the development of your app to software company, it’s also smart to consider hiring in-house IT staff to manage the app once it’s built and launched.

What many people don’t know realize is that it’s not just about the app itself- it’s also about the data and the infrastructure that go into making it work.

An in-house IT team is necessary to keep your data secure, manage your app’s performance, and ensure that your users have a good experience. They also need to be able to work with your development team to create a make changes as your business grows.

That’s why we offer IT recruiting to help companies scale quickly with qualified candidates.

If you got an app idea, don’t let misinformation slow you down. With these 5 myths busted, you’re well on your way to building the next great thing.

Let’s Talk About Your Dev Needs

If you’ve got an idea, our team is behind you. Take the first step by answering this app questionnaire. It’s okay if you don’t have all the answers yet! Once you submit, we’ll be in touch soon.

By the way, we offer a host of services from marketing to IT staffing to grow your app even further. So let’s get started together.

Top 10 Myths of Mobile App Development: Debunked!

There are a lot of misconceptions in the mobile app development world which can lead to companies making uninformed decisions about their app development. Cue: time and money wasted. To separate fact from fiction, we’ve debunked the most common myths about app development.

Myth 1: Apps Are Cheaper to Build Than Websites

While apps may seem less intricate than websites, the same skills – coding, UI/UX, graphic design – apply.

Just like websites, apps require several programming languages like HTML and CSS. Plus frameworks, integrations, front-end and back-end tools, and more.

To build a well-functioning app, you need to work with developers who have tech stack specialization.

Tech stacks are the specific technologies used to build websites and apps. The experience your app deserves is valuable. Function and design are the first things customers see so it pays to do it right.

Myth 2: Converting Cross-Platform is Simple

There are several platforms to choose from – Windows, Mac, Android, iOS. Before building, it’s important to choose the right platform for your audience. Because once you’ve started building, it’s nearly impossible to copy+paste that framework onto another platform without major clean up.

What ends up happening is building completely on one platform, launching, then having to restart the whole process on another platform. Goodbye time and money.

If you need to build on multiple platforms, start with a cross-platform development tool. With one main code, the tool allows you to build on multiple platforms.

Plus, instead of launching asynchronously, your app can go live across multiple platforms at the same time.

Myth 3: You Must Build For All Operating Systems

You don’t have to build for all operating systems. Instead, do audience research first. Find out where your target market lives – do they use Apple or Android primarily? What do they primarily use mobile for — shopping, researching, or other? Knowing this information before building will save you time and money.

Why? If you’re targeting a global market, it’s important to build an app that can be used on multiple platforms. However, if you’re targeting a specific country or region, it might make more sense to build for a specific operating system. Businesses need to be what their consumers want and companies are making mobile development a key priority to reach consumers.

Myth 4: You Only Need to Build Natively

When you’re designing a mobile app, you might be tempted to design it for native use. However, you should also consider building a cross-platform mobile application. Cross-platform mobile apps are those that can be used on more than one type of mobile device. They’re created using software that allows developers to write code once and have it run on multiple platforms.

There are several reasons why you should consider building a cross-platform app.

When you build a cross-platform app, you’re not restricted to a single platform or market. You can release your app on several different platforms and reach a much wider audience. Building a cross-platform app also allows you to reuse code and saves you time and money.

By building a cross-platform app, you make it easier for your users to switch between devices. Your app will look and feel the same on all devices, which will give your users a better experience. Cross-platform apps are also more likely to be downloaded than apps that are only available on one platform.

Some businesses may be wondering if they should build a cross-platform app. Here’s why you should consider it:

  1. Increased Reach: When you build a cross-platform app, you’re not limiting your audience to a single platform. Your app will be available on all major platforms, giving you a much wider reach.
  2. Increased Engagement: A cross-platform app will be used by more people, and that means more opportunities for engagement. If you have a strong app with high engagement rates, that will reflect positively on your brand.

Myth 5: Apps Market Themselves

Advertising is the key to getting your app the attention it deserves. You have to find the right people to market your app to and create a campaign that will reach them.

There are many different ways to advertise your app, and the most effective way will vary depending on your app and your target audience.

One of the best ways to market an app is through social media. Platforms like LinkedIn offer great opportunities to target users based on their interests and demographics. You can use paid advertising options on these platforms to reach consumers.

And don’t forget about search engine marketing (SEM). Engines like Google have a variety of ad formats to reach people at all stages of the buying cycle.

You can even retarget people who visited your site but didn’t purchase yet. And just like social media advertising, you can target by demographics, affinity, location, and more.

This makes it possible to target a very specific audience, which can increase your chances of getting more downloads.

Myth 6: Features Are The Main Selling Point

When you’re designing your app, it’s easy to get caught up in the features. After all, they’re what make your app unique, right? Not necessarily.

In today’s saturated app market, it’s not the features that set your app apart from the rest. It’s how those features help users solve their problems that will make them want to download your app.

Your app’s design should be focused on making users’ lives easier, not just showcasing its features. Keep the focus on the user and how your app can help them. By doing this, you’ll create an app that is both easy to use and visually appealing.

Myth 7: Apps Should Be Built In-House

More and more businesses are turning to app development companies to help them with their mobile needs.

For many projects, it’s more efficient to outsource app development. Building an app in-house can be expensive and time-consuming. It can also be difficult to find the right developers with the necessary skills.

Outsourcing app development, on the other hand, can be a cost-effective and efficient way to get your app built quickly and without any hassle.

There are a number of mobile app development companies that help businesses with all facets of app development, from design and user experience to backend development and marketing.

By working with an mobile app development company, businesses can be sure that they are getting a high-quality app that’s tailored to their specific needs.

Myth 8: Only Build Apps for Smartphones

In order to make an app, you need to develop one for smartphones, right? Not necessarily. Apps can be for any number of devices, including desktops, laptops, tablets, and even smart TVs.

There are plenty of opportunities to create unique and innovative apps that don’t require a smartphone. As of January 2022, 4.95 billion people around the world use the internet and about two-thirds of internet users go online via laptops and desktops. And that number is only going to grow. So don’t be afraid to explore different app development platforms.

There are several other platforms you should consider. Here are three of them:

  1. Wearable devices: The global wearable technology market size is expected to reach USD 118.16 billion by 2028.
  2. Virtual Reality: The global Virtual Reality (VR) market size is projected to reach USD 26860 million by 2027.
  3. Augmented Reality: The global AR market is expected to reach USD 340.16 billion by 2028.

Myth 9: Development Takes Years to Finish

It’s a common misconception that app development takes years to finish. The truth is, with the right team and the right process in place, you can have a high-quality app ready to launch in just a few months.

And remember, you don’t need a fully-fledged idea before reaching out to a development company. A good team will work with you to bring the vision to life.They’ll help you answer questions like:

  • What are you trying to achieve?
  • What need does your app fill?
  • Who is your audience?
  • What does the competitive space look like?
  • How can you successfully go to market?

From there, the process of creating an app follows this order.

  • Validate the idea to make sure there is a market for it
  • Create a prototype and do user testing
  • Develop the app
  • Launch the app
  • Market and promote the app

With the right dev team, you’ll have an MVP ready to go in no time.

Myth 10: Launching is The Final Step

Many app developers and entrepreneurs believe that simply launching their app is enough. Unfortunately, that’s not the case. In order to ensure your app’s success, you need to put in the time and effort to market it correctly.

There are a variety of marketing strategies you can use to promote your app and generate downloads. But you’ve got to understand your audience and what will appeal to them.

What are their demographics, psychographics, and affinities? Where do they shop? What social media platforms do they use? Answers to questions like these will help you build a better campaign.

And don’t forget! It’s important to track your marketing efforts and analyze the data to see what’s working and what isn’t.

Building a mobile application is a team effort. Make sure your team has got your back.

Let’s Talk About Your Dev Needs

If you’ve got an idea, our team is behind you. Take the first step by answering this app questionnaire. It’s okay if you don’t have all the answers yet! Once you submit, we’ll be in touch soon.

By the way, we offer a host of services from marketing to IT staffing to grow your app even further. So let’s get started together.