Category: Blog

The 5 Components of a Successful Mobile App Marketing ASO and SEO Advertising Strategy

The success or failure of your mobile app largely depends on your marketing efforts. Although you must develop a stellar app that performs its advertised function and satisfies users’ expectations, you must invest in a comprehensive strategy to reach your target audience. 

On the other hand, investing thousands of dollars into a marketing strategy for a subpar application will not lead to success. To quote the great advertising titan David Ogilvy, “Great marketing only makes a bad product fail faster.” 

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We will perform a free market viability analysis to advise you on whether or not you should pursue development. We can discuss a winning marketing strategy during a consultation. In the meantime, let’s dive into the components of a successful mobile app marketing ASO and SEO strategy. 

1. Keyword Research

A keyword is a word or phrase that people enter into search engines. It is how potential customers can find your application if their search intent matches the function of your application. For example, if someone searches “stock investment apps,” one of the top ad results is for Robinhood. They bid on that keyword because they want to entice the user entering that query because their application matches the search intent.

Keyword research is integral to Search Engine Optimization (SEO) and App Store Optimization (ASO). For SEO, utilize the right keywords in your title tags, meta descriptions, headers, and throughout your site to optimize it for Google search results. For ASO, you will want to incorporate keywords in your app description, title, category, and other relevant areas. 

There are many tools to perform keyword research, including SemRush and ahrefs. Compile your keywords in a spreadsheet and utilize keywords with high search volume and low competition to dominate search rankings and increase visibility. 

2. Pick the Keyword-Optimized Name

After you perform keyword research, it’s essential to incorporate one of your primary keywords into your app title if possible. The correct name will help your customers confirm that your application will satisfy their needs. Keywords in an app name are one of the strongest ranking factors.

The Google Play Store and Apple App Store have a 30 character limit, so make sure to incorporate a strong keyword into your title. Try to identify keywords that represent the main features of your application so users can quickly connect with your app.

3. Develop Informational Content

Long-form content is an excellent long-term marketing strategy for any application producer. Once you create a website to host your application, you can develop information content around the queries and topics that align with your application. 

For instance, if you have an application like Calm, you can build content around the benefits of meditation or how to improve sleep. The following blog was published on the Calm website:

The article not only provides informational material, but it primes the reader to want to explore their application. Since it aligns with their unique selling point and value proposition, the reader is more likely to try the application. 

Utilize your keyword research tool to identify topics, questions, and keywords to develop long-form content. While you provide answers, position your app as a solution and finish the article by linking to bottom-funnel content or where readers can purchase your app. 

4. Localization

Identifying your target audience is imperative to a successful marketing strategy. However, your key customer persona may exist outside of the United States. Make your application compatible with various languages to reach a global market. Once you refine your target demographics based on age, gender, interest, and other categories, you can achieve that ideal market in other countries. 

The App Store is available in 175 countries and 40 languages. Developers can leverage Xcode and Apple APIs to modify their app UX/UI for an international market. Localize your app listings to reach different audiences, such as your app name, descriptions, and subtitles. 

5. A/B Testing

Social media and PPC marketing were a revolution in marketing. Before the internet, accurate market data was hard to study. Billboards, print ads, and television spots don’t give marketers informative feedback on the viewers and how they responded to the ads. 

Social media marketing gives marketers an extensive list of crucial information for marketers to refine their efforts. They can test a variety of audiences, such as lookalike or retargeting audiences. Platforms like Facebook allow marketers to create custom targeting based on the categories their most engaged audience fits in. 

Leverage A/B testing by running your ad sets to several different audiences. You can determine which audience is most effective and designate more budget towards that audience. You can also experiment with different headlines, images, videos, and other marketing collateral to see if a marketing element improves your results. 

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SaaS vs Custom Software Development: What You Need to Know

If you are new to the mobile or web app development world, you may or may not have heard the terms SaaS or custom software development. However, both are integral to our modern, digitally-native lives. Let’s dive into the differences between SaaS and custom software development. (Get in touch with us if you have questions on a project of your own. )

What Is SaaS?

SaaS is short for Software as a Service. Users purchase or use SaaS to access cloud-based applications on the internet. Think of it as renting an app. The service provider will oversee the data center and the infrastructure, middleware, and app software. Users agree to a service agreement to ensure security and protection for their data. Common SaaS examples include: 

  • DocuSign
  • Slack
  • Hubspot
  • MailChimp
  • Dropbox

What Is Custom Software?

Custom software development involves designing, creating, and maintaining software for users or organizations. It is typically highly specialized and encompasses a narrowly defined set of requirements. 

Organizations often invest in custom software for specific needs versus commercial software products, such as the Microsoft Business Suite. Custom software is a valuable resource for any business that needs tailored software for practical use rather than commercial viability. 

Custom software development encompasses the same process and methodologies as normal software development. 

Software Testing Accounts to What Percent of Software Development Costs

Typically, software testing is 40-50% of software development costs. However, there is considerable variance due to the broad umbrella beneath software development. For instance, the development team size, project scope size, type of project, and other factors will inevitably influence the scope of software testing. 

Some projects may have higher security requirements due to the sensitivity of data. Other projects may have limited capabilities and less complexity. Ultimately, a professional Business Analyst should evaluate your project needs to estimate the software testing costs accurately. 

Difference Between Standard Software and Customized Software

There are many differences between standard and customized software. Standard software is often sold to the public, it cannot be modified, and it often can encompass several tools within the same software package. 

Custom software is usually for a specific company or department. It is made for a highly-specialized and specific purpose. It is often more complicated than packaged software made for public use with an intuitive UI. Custom software can be modified and changed if needed, unlike standard packaged software. 

A company may finance custom software to track employee work hours or benefits. Standard software is a marketable product aimed at user consumption. Customized software is not usually commercially available. 

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Contact us to discuss your app project. We can help you create your custom software development project. Fill out our questionnaire to tell us about your project. We’ll give you an accurate quote and project roadmap to fit your project goals. In the meantime, continue to learn more about mobile and web app development and check out some more of our great content: 

5-Step Mobile App Go-To-Market Strategy

Now that you’ve completed the rigorous mobile app development process, you mustn’t wait to plan your go-to-market strategy. An app marketing agency is essential to help ensure your application reaches your target audience. More importantly, they will help you gameplan a winning strategy to increase mobile app installs and increase mobile conversion rates.

Let’s break down an easy 5-step strategy to cover all the bases before launching your app. Our go-to-marketing plan will cover both short-term and long-term strategies, so you have exponential growth. It encompasses both paid and organic channels, so you won’t have to rely solely on paid efforts to reach your audience. Let’s dive in. 

1. Identify Your Target Market and Customer Avatar

The App Store receives more than 1,000 app submissions every day. Stand out from the competition by identifying your ideal customers. List the benefits and applications of your mobile app. Start to segment various audiences based on why they want to use your app. 

For instance, Calm is an app to improve your health and happiness. They focus on guided meditation, among other course content. Some users may want to subscribe to the application to help improve their sleep. Other users may wish to use it to improve their focus. Segment your audience based on how they want to use your app. One audience segment could include athletes and musicians.

 The messaging can advertise how the app improves concentration for performances. Another audience segment could be people suffering from anxiety and stress. It could include college students, parents of young children, or salespeople. 

You can tailor your messaging to appeal to that specific group based on your audience segments. It is essential when you market your app that you niche down your service proposition to appeal to a particular audience to increase your chances of conversion. 

Creating generic content messaging will not hook your audience and compel them to download your application. Once you have your customer personas segmented, utilize social media marketing to create an ideal target audience around their demographics, interests, age, gender, marketing channels, and other factors. 

Once you start running your campaigns, you will receive valuable data on your audience. You can refine your target marketing based on user engagement. Creating custom avatars and segmented audiences will not only help you develop more compelling copy but will also maximize your marketing budget. 

2. Budget Paid Promotion Through Social Media and PPC Campaigns

If you are developing an application from scratch, it is essential to realize you are not just launching a mobile application: you are introducing a new brand to the world. You do not have an existing company or identity to leverage. People are discovering your mobile app for the first time, so it’s crucial you communicate your value proposition, how you are superior to competitors, and why they should trust you. 

Trust is paramount when it comes to digital marketing. There are many signals of trust customers look for when they consider purchasing a new product, service, or application. Online reviews are an excellent way. Suppose someone is unfamiliar with your mobile application or brand, but they can read customer testimonials or notice that your application has an average 4.5-star rating out of hundreds of reviews. In that case, their action threshold is lowered, and they are willing to try out what you have to offer. 

A money-back guarantee is also another way to entice customers to take action. They can feel confident that they can get their money back if your application is not for them. It shows that you are not trying to take advantage and are confident in your application’s value. 

If you are launching your app from scratch, the best way to reach your audience is through social media marketing or Pay-Per-Click (PPC marketing). Leveraging social media channels like Facebook, Instagram, Twitter, Tik-Tok, or LinkedIn allows new brands to introduce their products to the world. More importantly, social media advertising platforms offer excellent targeting options so you can maximize your budget by showing your ad to an audience most likely to purchase your product. Use your customer avatars and personas to refine your target audience. 

When you advertise your mobile app, lead with the value proposition. Qualify your audience by identifying the pain points your app solves. Use enticing infographics, videos, or images to prompt them to click on your website, app in the app store, or other conversion-oriented pages. 

It’s best to lead them to an educational landing page that includes customer testimonials, information on how your app works, videos and screenshots of your application in action, and most importantly, a place where customers can enter their contact information. Capturing your leads’ emails and names will allow you to continue correspondence through email marketing campaigns. Many visitors may not be ready to purchase or download your app. Continue the conversation through emails to entice them to reconsider and take action. 

You can also bid on relevant keyword searches that align with your application. PPC marketing allows your app link to your website or store to appear at the top of search for your target keywords. For instance, if Calm was running a PPC campaign, they could bid on keywords like:

  • Mediation app
  • App to help me focus
  • App to improve sleep

Use social media marketing and PPC campaigns to reach your audience and refine your performance-based budget and targeting. During the early stages, it’s important to realize you are in the testing phase. You need to gather data on how people engage with your campaigns and refine them to improve conversion rates and performance. 

3. Create a Website

A website is an essential marketing tool. Although your application is purchased through the App Store or other application marketplaces, a website serves as an education hub for prospective customers to learn about your app. 

Zero is a health and longevity app. They have a fantastic website for their mobile application. They have a concise headline and introductory paragraph on the homepage to explain their application straightforwardly. They also include links to both the App Store and Google Play to convert visitors. As you scroll down, they have multiple informational sections. 

The first section dives into the features of the app. One of the best things about this website is its UI. It’s easy to navigate and digest on both web and mobile devices. The following section dives into the scientifically-verified benefits of fasting. They include sources to build trust with the reader and verify their claims. They also have a section explaining why users should use the app, customer testimonials, and an area to subscribe to their newsletter. 

A great mobile app website should include contact information, links to download the app, content explaining the benefits of your app, links to social media accounts, and client testimonials. Check out other great mobile app website examples and make sure your website is launched, indexed, and ready to go before you start promoting your mobile app. 

4. Optimize Your Website for Search

Search Engine Optimization (SEO) is how businesses gain online visibility through organic channels. Many factors contribute to the SEO value of a website, including content, website design, backlinks, mobile friendliness, site speed, and more. 

Develop content around verified keywords that align with your business if you have a mobile application. For instance, Calm would want to rank for keywords, such as meditation or sleep apps. If they’re going to rank at the top of search engines for those types of keywords, they must develop informative and comprehensive content pages around specific topics. 

Google and other search engines’ job is to provide the best content to satisfy their users’ searches. Google constantly changes rankings for pages for a given keyword search based on many factors. They examine factors such as bounce rate, average session time, pages per session, and media elements to determine if users are engaging with the top search results. Suppose Google notices that a top search result results in users consistently leaving the site after little time spent on a page. In that case, Google’s robots and spiders that crawl and evaluate the site can deduce that the page is irrelevant or effective.

Instead, Google will experiment and display other, better-performing pages at the top of search results. Mobile app marketers should perform keyword research to determine topics users enter into Google that aligns with their application. For instance, Calm could write a blog around a search such as “are meditation apps worth it” which has an average of 30 monthly searches in the United States. They could write a blog diving into how meditation apps help users and include customer testimonials, infographics with scientific studies, and video content. 

Optimizing your website for search includes more than just content development. You will also want to find applicable directories to submit your app and earn backlinks. It is a great strategy to gain referral traffic, and backlinks will help increase your domain authority. You will also want to examine technical elements on your site to ensure your website is fast and mobile-friendly. 

SEO is a long-term strategy. Although social media and PPC marketing can earn you instant impressions, you must spend money on each click or view. SEO helps generate free, organic traffic to your site.  

5. Set Up and Track KPIs to Monitor Progress

As you invest in social media and content marketing efforts, you must have tools to track your progress and results. You and your team should carefully assess Key-Performance Indicators (KPIs) to determine the effectiveness of your marketing efforts. 

Set up Google Analytics and Google Search Console for content and SEO marketing. You will install a tracking code on the backend of your website through Google Analytics to begin receiving valuable data on your website, including traffic metrics, user behavior, time spent on site, bounce rate, and much more. 

Google Search Console is an excellent tool that shows clicks, impressions, CTR, and average position generated from Google. It offers users queries generated traffic, and you can separate metrics by pages, countries, or devices. It is also a foundational tool to examine the health of your website and investigate any sitemap coverage issues, mobile usability, the page experience on-site. Web managers can also index new pages on their site faster by submitting the URL through Google Search Console. 

If you are running social media ads, each platform has its own ads manager where Ad Specialists can monitor their campaigns. You can inspect KPIs such as Cost-Per-Click (CPC), user demographics, Return on Ad Spend (ROAS), and other metrics to assess the effectiveness of your campaigns. 

By tracking your KPIs in a thorough monthly report, your marketing team can determine strategies to refine your campaign targeting, content, and efforts to improve your results. The best thing about tracking your KPIs is to continuously maximize your marketing budget by adjusting your campaigns and marketing strategies that generate the best returns. 

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Contact us to discuss your app project. We can help you discover an effective marketing plan for your new mobile app. Fill out our questionnaire, and we’ll perform a market viability test to determine if you have an idea worth pursuing! We also provide complete mobile app development if you are ready to build your app. In the meantime, continue to learn more about mobile and web app development and check out some more of our great content: 

A Complete Glossary of the Most Important Mobile Development Terms and Jargon to Know

Review our complete mobile app glossary below:

3D Touch

Apple introduced 3D or haptic touch sensitivity. Users can activate the feature by varying the degrees of pressure on the device or the speed of the haptic touch on the phone. Apple announced the new feature when they launched iPhone 6. 

A/B Testing

Developers can experiment with various application iterations to determine which variables result in positive user behavior. For instance, they can test multiple buttons, CTAs, icons, fonts, or copy to determine which elements perform best. 


Accelerometers for mobile devices detect orientation to adjust the screen based on whether it is vertical or horizontal. 

Adaptive layout

An adaptive layout will adjust to fit across devices, including phones, tablets, or desktops. A responsive design is crucial to deliver a consistent experience regardless of the device. 

Agile Software Development

Agile software development adheres to the Agile Manifesto and the 12 Principles. Developers aim to build software iteratively, utilize weekly sprints, divide projects into modules, and emphasize collaboration. 

Amazon Web Services (AWS)

AWS provides a variety of services and products for developers. The cloud computing platform offers infrastructure as a service (IaaS), platform as a service (PaaS), and packaged software as a service (SaaS) for businesses to store data, manage content, and much more. 


Google created Android as an alternative mobile operating system to Apple’s iOS. It is free and open-source software. The source code is known as Android Open Source Project (AOSP). Android and iOS are the two largest mobile operating systems across the globe. 

Application Programming Interface (API)

APIs using set rules and specifications to foster interaction between software components. APIs provide building blocks for faster mobile development. iOS and other operating systems offer APIs to help facilitate mobile development without creating complex components from scratch. 

Android Package (APK)

An APK is a file format on Android that is used to deliver mobile apps. It can be written in Java or Kotlin. Developers can store APK files using Android or Visual studio. The files contain program codes, resources, certificates, and more. 

App Provisioning

App provisioning encompasses the mobile app development lifecycle, including preparing, delivering, and managing mobile apps within a specific endpoint system. 


Developers can use an application cache (appcache) to specify which files should be cached or available offline. 

Arrangement Mode

On iOS devices, users can hold an app icon for a couple of seconds to activate arrangement mode. The icons will begin to jiggle, and users can rearrange icons on their iOS home screen or dashboard. 

Asynchronous JavaScript (AJAX)

AJAX allows developers to create fast and interactive web apps that combine JavaScript, HTML, and XML. AJAZ supports data exchange and asynchronous updates to web pages. Users can update parts of a web page without reloading the entire page for elevated user experience. 

Backend Development

Backend development is the server-side of an app. Users can not view the backend of an application, but the backend code is what communicates information between the server, application, and database. 


Badges are the notifications or warnings that alert users to unread messages, notifications, emails, and other information. 


The Beta version of an app is the pre-release, testing version of an application. Developers will examine features during the beta phase, fix bugs, and make final changes before deploying the application. 


IT can protect end-users from running distracting or dangerous apps by listing them on a mobile app blacklist, preventing end-users from using specific apps on their network. 


Bluetooth is wireless technology that uses frequency hopping spread spectrum technology to exchange information. Users can connect headphones, speakers, and other devices to their mobile phone for wireless communication. 


Bugs are defects, issues, or unintended behaviors in a mobile application. Developers will perform code reviews and change requests to identify bugs and fix them before launching the application. 

Business-to-Customer (B2C)

A B2C app targets an average consumer. 

Business-to-Business (B2B)

A B2B targets businesses rather than a typical consumer. 

Business-to-Employee (B2E)

Enterprises typically use a B2E app for internal company use, such as displaying company announcements, managing benefits, etc. 

Cascading Style Sheet (CSS)

CSS is the design language that determines the visual structure of your mobile app. Developers can combine HTML and JavaScript with their CSS. 

Content Management System (CMS)

A CMS is a platform used to add, remove, edit, and manage content on a website or app. For instance, if you have a blog section on your website, the CMS is where you would create a new article, make any edits to existing content, or remove pages entirely.

Control Center

The control center allows mobile users to access standard app settings, such as Airplane Mode, Bluetooth connection, volume, and phone brightness.

Corner Case

A corner case is a unique and unexpected action performed by a user inside your app. For instance, if someone registered on your app using an email address that doesn’t end in a typical address, such as .com, .net, or .org.

Customer Data Platform (CDP)

A CDP is a software platform that serves as a comprehensive hub to collect and organize user information. Using CDP, marketers can segment and create customer profiles based on specific audiences. 

Domain Name Service (DNS)

A DNS translates domain names to IP addresses. For instance, “” may have an IP address that looks like ​​ Ip addresses are easier to interpret for computers. 

Don’t Repeat Yourself (DRY)

DRY is a development principle that aims to reduce the amount of code written in an app. Less code is typically seen as better, as you’ll have fewer corner cases to test for. When a project is DRY, developers write functions to be simple so an app can reuse those pieces in multiple areas.

Edge Case

An edge case is a user who pushes the capabilities of a mobile application and availability features. Edge cases may expose or create bugs or crashes for your application. 


An emulator is used to duplicate your application, including hardware, operating systems, and functionality, to run tests. 


An epic refers to a large project created using agile development. 


Developers can take an open-source software program and take the source code to develop a new program. Forking allows developers to take the application into different branches while storing data in a central place (repository). 


Fragmentation occurs when users run multiple versions of an application. Running both old and new versions can lead to security concerns. It is especially problematic with Android applications because of the open-source nature of the operating system. 

Front End

The front end is the face of an application and is considered the portion of the application that users see and touch. 


Gestures are the finger actions users perform to utilize their touch screen devices, including pinching, flicking, or scrolling. 

Graphical User Interface (GUI)

The GUI consists of the pictures, buttons, images, windows, and other widgets users interact with on mobile apps.  

Graphics Interchange Format (GIF)

A GIF is an animated image or just an image file that can feature animated or moveable elements. 


An instrument that measures the orientation of a mobile device.

Haptics/Haptic Feedback

Haptic technology or kinaesthetic communication is any technology that gives a tactile response. A typical example is a phone vibration to alert a user of a phone notification. 

Home Screen

The home screen is the main screen that shows users the primary apps on their mobile phones. 


HTML5 is the fifth version of Hypertext Markup Language, giving developers everything they need to design without additional plugins or software. 

Human Interface Guidelines (HIG)

HIG is the standard rules developers and designers follow to create apps that properly function and meet user expectations.

Hybrid App Development

Hybrid app development allows developers to create apps that run across multiple operating systems, including iOS and Android. 

Hypertext Markup Language (HTML)

HTML is the coded language used to create web pages, including JavaScript and CSS.

Hypertext Transfer Protocol (HTTP)

HTTP is the protocol used to find HTML documents and facilitate data exchange. Users load pages using hypertext links, and HTTP is the application layer protocol that transfers information.

Hypertext Transfer Protocol Secure (HTTPS)

HTTPS is a secure version of a Hypertext Transfer Protocol.


Apple offers iCloud as cloud storage and cloud computing service for users, automatically storing data across devices, such as photos, files, notes, and passwords. 


iMessage is Apple’s text message service. Mac OS X and iOS users can send SMS-style text messages for free. 

In-App Purchase (IAP)

Users can purchase consumable and non-consumable IAPs to access features, game items, and other in-app upgrades. 

Integrated Development Environment (IDE)

Developers use IDE to build apps. IDEs contain tools to write, debug, and automate applications. 

Internet of Things (IoT)

IoT is the network of physical devices connecting and exchanging data over the internet, including electronics, software, and sensors.


iOS is the Apple operating system that supports iPhone, iPad, and other Apple devices. Developers typically use Swift or Objective-C languages to create iOS apps. 

IP Address

An IP Address is the number assigned to any device connected to the Internet to provide network interface identification and location addressing.


Jailbreaking a mobile device removes restrictions and locks so users can install apps not approved or available in the App Store. 

JavaScript (JS)

JavaScript is a programming language that allows developers to use complex features on web pages, such as interactive maps, animated 2D/3D graphics, and scrolling videos.

JavaScript Object Notation (JSON)

JSON is a lightweight data-interchange format originally derived from the JavaScript language. However,  JSON is a language-independent data format. 


Kotlin is a modern programming language used to create Android applications.

LAMP = Linux, Apache, MySQL, PHP

LAMP is an acronym that describes four technologies commonly used to create backend networks. Linux is the operating system, Apache is the web server, MySQL is the database, and PHP is the language used to create web pages.

Material Design

Material Design is the set of standards apps use to provide a consistent interface on Android. 

Minimum Viable Product (MVP)

An MVP is a version of your application that is ready to use. Developers will continue to add new features and fix any issues, but an MVP is used to take your app to market. 

Mobile App

A mobile application is intended for smartphones for small, wireless devices. A mobile application can also have compatible versions for desktops, tablets, and other devices. 

Mobile application development platform (MADP)

A MADP is a development tool developers use to create hybrid and native apps using a single codebase but compatible with multiple mobile platforms. 

Mobile Backend as a Service (MBAAS)

A MBAAS connects mobile applications to cloud databases so users can manage notifications and social integrations. 

Mobile data allows users to get online when away from Wi-Fi through mobile cellular carriers. 

Mobile Interaction Design

Mobile interactive design aims to satisfy user needs while using a mobile application. It focuses on the user experience. 

Mobile Middleware

Mobile middleware allows secure communication between cloud-based and on-premise applications. 

Mobile OS

An operating system designed specifically to run on mobile devices.


Mockups are used during the development process to show end users what an app will look like and incorporate practical functionality. Developers often create software UI mockups with realistic bitmaps and semi-functional user interfaces.

Multimodal Interface

A multimodal interface uses multiple interfaces for data input and output so users can utilize a variety of data entry points, such as Siri or chatbots. 

Native App Development

Native app development is intended to run on only one specific platform versus hybrid apps designed to run on multiple platforms (Android and iOS). Developers can build features exclusive for one platform for an elevated user experience.

Native Bridge

 An abstraction layer that gives a non-application access to mobile device APIs.

Native Packager

Native packagers allow developers to build apps in native formats across different archetypes, including HTML, CSS, and JavaScript.

Native Wrapper

Native wrappers are components that allow for native distribution for non-native apps. 

Near-Field Communications (NFC)

NFC supports Card Emulation, Reader/Writer, and Peer-to-Peer to allow two devices in close proximity to communicate with each other.


Objective-C is a coding language used to write iOS applications. 

Open Graph

Facebook created Open Graph to show metadata for web pages on social media platforms. 

Open Source

Open source is software that anyone can inspect or modify the source code.  

Operating System (OS)

An Operating System is where developers can create an application. It acts as a buffer between hardware and software components of any given device. Examples of mobile operating systems are iOS and Android. 

PHP: Hypertext Preprocessor

PHP is a backend coding language. It is an open-source scripting language ideal for web development and easy to embed into HTML. 

Portable Network Graphics (PNG)

PNGs are graphics that support lossless data compression. They are an ideal image format for the internet. 

Push Notification

A push notification is an alert or message sent to mobile users even if the application is not open. Messages are displayed on the device even when locked. 

Progressive Web App (PWA)

PWAs are a subset of Hybrid Apps which can be saved to a phone for offline use. It can use native capabilities such as geolocation or push notifications. They can be used on any device with a modern browser. 

Quality Assurance (QA)

Quality Assurance (QA) is the process of intensely auditing, monitoring, and evaluating an application to ensure it meets project requirements, standards, and functionality. QA Specialists will focus on the user experience, identify and fix bugs, and other general maintenance tasks. 

Real-Time Data

Information that is delivered immediately after collecting it without any delay.

Responsive Layout

Responsive layout is a development approach to ensure applications are rendered and usable across various devices and layouts. 

Ruby on Rails (RoR)

RoR is a full-stack, model-view-controller (MVC) development framework used to create front and backend applications. It encourages using web standards such as JSON or XML. It’s ideal for speeding up development and making code easier to understand.


A scrum is a team meeting where developers and other members discuss goals and organize milestones to reach for an app development project. 

Security Assertion Markup Language (SAML)

A common XML-based open data format for authentication.

Service-Oriented Architecture (SOA)

An SOA is used to create reusable software components and service interfaces to work as a complete system with shared functionality.

Search Engine Optimization (SEO)

SEO is the process to increase website searched presence in organic search via technical and content-driven efforts. SEO is essential to drive relevant traffic based on keyword searches that align with your website services.

Secure Sockets Layer (SSL)

SSL is a technical procedure that allows browsers and apps to communicate securely with backends using a cryptographic protocol. 


Sideloading is the process of transferring apps from web sources that are not vendor-approved. Sideloading is utilized to run beta tests of applications not available in the app store. 

Simple Message Service (SMS)

A text messaging service component of a phone using standardized communication protocols to send short text messages.


Siri is the voice-assistant technology available on iOS devices, such as iPhones, iPads, and Desktop computers. 

Software as a Service (SAAS)

SAAS delivers software applications through the internet as a service so users do not have to maintain and store complex software and hardware. SaaS is also synonymous with web-based software, on-demand software, or hosted software.

Software Development Kit (SDK)

SDK is a programming package that allows developers to create an app using a collection of programming tools, such as APIs.

Spotlight Search

Spotlight Search is a quick way for iOS users to find documents, contacts, music files and access other shortcuts. 


Sprints are a way for development teams to block out projects into manageable workloads, ranging from one, two, or three weeks at a time. 


Staging is where developers can test and change elements of their app without worrying about messing up the live version. 


Stand-ups are brief, daily meetings for development teams to discuss what they are working on and resolve potential issues impeding progress. 


Stickiness are strategies and elements that prompt users to stay active on an application for longer periods of time. 

Structured Query Language (SQL)

SQL is used on the backend of an application so developers can interact with the database, such as MySQL or Postgres.

Test-Driven Development (TDD)

TDD is a short development cycle to create test cases and pass them. Developers use a TDD approach to perform repetitive unit testing on source code. 

Unique Device Identifier (UDID)

Each mobile device has a unique, one-of-a-kind UDID assigned by the mobile device manufacturer. 

User Experience (UX)

UX encompasses how users interact with an application, including feeling, reacting, or perceiving. UX testing is essential to evaluate how users will experience your application from practicality and ease of use perspective.

User Interface (UI)

UI are the design elements of a mobile app that the end user directly interacts with. It is an essential part of mobile app development since it determines UX and user satisfaction. 


Versions are the final products of an application released to users. They encompass user stories feedback, and each different version of an app is adapted for iOS updates or to deploy new features. 


Viewport is the section of a web page in view and tells the browser how to render a web page through a specific HTML meta tag. 

Virtual Private Network (VPN)

VPN allows users to connect to a private local area network using a public network. For instance, employees of a company can access a corporate internet network outside of the office. 


A view that displays web pages within an application.

Web Application

A web application is application software that runs on a web server and is accessed through a web browser. 


A wireless local area network allows smartphones, computers, and other devices to connect to the internet.


Wireframes are outlines that show graphical and functional elements of an app so developers can show the functions, structure, and content of an application.

Worldwide Web Consortium

The main international standards organization for the World Wide Web, developing common web language specifications such as HTML5 and XML.

Write Once, Run Anywhere (WORA)

A description of a program’s ability to run on all operating systems.


Mac OS X software development environment. A program distributed for free by Apple that enables users to create Mac OS X and iOS software.

Do You Have a Mobile App Idea?

Contact us to discuss your app project. We can help you put your mobile or web app project into action. Fill out our questionnaire, and we’ll perform a market viability test to determine if you have an idea worth pursuing! In the meantime, continue to learn more about mobile and web app development and check out some more of our great content: 

Why Partner With Codesmith to Provide Comprehensive Web and Mobile App Development For Your Portfolio of Clients

Codesmith is a web and mobile application development company. We specialize in helping entrepreneurs, enterprise companies, and investors develop exceptional web and mobile applications. We started in 2013 and wanted to differentiate ourselves from other app development companies by solving familiar pain points investors face when creating an app. 

Many development shops rely on crafty salespeople to close prospects, promising an app created on budget and time. Unfortunately, they rarely live up to their claims. Many dev shops use their technical knowledge to mislead clients, and once they sign the dotted line, conflate budgets and hold your app at ransom until you pay up for a lackluster finished product. 

We have a drastically different approach. Learn how Codesmith executes app development projects and what you’ll find here that you won’t find with other shops in the country. 

We Assign an ACTUAL Development Team to EACH Project

The typical app development process is often fractured. Many dev shops often rely on a team of salespeople to hunt for leads to feed their development pipeline. After promising quick app development timelines, affordable budgets, frequent project updates, many clients often realize that what they were offered was too good to be true. 

Clients will get stuck in the typical, convoluted development process, often haphazardly strung forward with less than stellar results. Development “teams” are really just a couple of off-shore developers scrambling to produce a “functional” app. Don’t be surprised if problems arise and you have to fork over more money as project deadlines are continuously pushed back. 

Codesmith offers a different approach. It starts with assigning a comprehensive team not only to handle the development of the app but finding strategic ways to market it, maintain a reasonable time frame, and deliver a professional app that exceeds expectations. Depending on the project, you will receive a team of experienced developers, account managers, UI/UX Designers, Business Development Managers, Software Analysts, and Technical Project Managers to ensure your project is managed correctly. 

We are not only a dev shop. We also have a digital marketing team that works with our dev team to coordinate marketing efforts during project development. We also offer IT staffing solutions to help businesses find vetted developers to join their teams. Our approach and priority on effective teams have led us always to exceed client expectations and meet their project deadlines at their original pricing quote. 

Superior Project Coordination

Project management is often the most overlooked aspect of web and mobile development. Great technical project managers can translate what’s happening in the app development process and coordinate with clients on how things are moving forward. Many dev shops often put all their eggs in the development basket without creating a systemized and transparent status for their clients. 

Codesmith prioritizes project management, and we assign a technical project manager to each app development assignment. They can oversee app development projects and relay client notes, direction, and feedback to development teams. We maintain periodic check-ins and project updates with our clients to detail essential steps in the app development process. 

Clients can often feel frustrated and out of the loop without regular updates and transparent communication. We prioritize client communication to ensure we deliver superior app development services. 

Access Our Network of Development Talent

Along with our mobile, web, and software development services, we also provide IT staffing solutions for companies across the country. Our diverse network of development talent encompasses a wide variety of specialties. Since recruiters for large enterprises do not have the expertise to vet candidates, we test each candidate in our network to ensure their qualifications check out. 

Every app development project is unique, and frequently, dev shops have to utilize freelancers or outsourced development support for highly-specialized tasks. Since we actively hunt for top development talent, we can assign the best developers for each project without pushing back deadlines. 

Other dev shops may run into project setbacks when finding support for project tasks. We can quickly coordinate with our network to assign superior development resources so your project stays on the right track.

Market Viability and Research Before You Commit

Just because you have a great idea for an app doesn’t mean you should fund it. There may be successful competitors already providing the same service, a saturated marketplace, or a lack of people interested in your application. 

Before committing to any dev project, we like to chat with our clients to learn more about their budget, goals, and target audience. A Business Analyst will perform a market viability test to learn more about your particular niche. We will discuss our findings and let you know what we think. 

Honestly, sometimes we will advise against it. Although we would love to develop the app, we want to ensure you are set up for success. If you have a winner, our digital marketing team can help gameplan a winning strategy to market your app, reach your audience, and monetize your application.  

It All Starts With An Idea

Codesmith specializes in mobile and web app development for entrepreneurs and independent investors. It can be challenging for venture capitalists, angel investors, and other successful business people who help finance start-ups and privately-held companies to find a dependable app development company to coordinate, research, and execute projects. 

Codesmith loves taking an inspired idea and turning it into a fully-functional application. We can help your clients and partners take their concept from just a concept to Series A financing. We have several clients of our own that we partnered with to create their app in exchange for equity, so we are genuinely invested in their success. 

Suppose you need a reliable and superior development partner. In that case, we have the talented staff, digital marketing, and staffing capabilities to consistently help your portfolio of clients create and fund their projects.

Codesmith is Where Ideas Are Developed. Ready to Get to Work?

If you have clients who need full-service development support, fill out our app development questionnaire. We can schedule a time to chat with our CEO, Joey Harris, about your project needs. We look forward to working with you! 

Check out more app development content below:

How to Turn Your Concept Into a Viable Business: Start With a Market Viability Test


As entrepreneurs, we all know that a successful business idea starts by identifying an unmet need that can be solved at scale. And while Hollywood’s version of an entrepreneur’s journey is an idea coming to a founder as a flash of inspiration in a dream, it’s more likely a case of véjà du. And no, we didn’t misspell that. 

Déjà vu is a French term meaning “already seen,” and it describes the experience of feeling like you’ve witnessed a new situation before. But véjà du is the experience of looking at a familiar situation with fresh eyes as if you’ve never seen it before. If your business can truly solve a familiar and recurring problem that makes someone’s life easier with a web or mobile app, then you’re likely onto something.

For a business to thrive, founders must understand how to situate their product in the market, reach a stable customer base, and differentiate their app from the competition. Some examples of great business ideas that solve a common pain point are Greenlight, which helps parents teach their children financial responsibility. Kwit helps cigarette smokers kick the habit through problem-solving games. LastPass helps people securely store all their login credentials in one encrypted vault. 

However, not all app ideas are worth pursuing. The sooner a founder realizes the limitations and can pivot or abort the mission altogether, the more time and money they will save. Performing a market viability test is especially critical if an entrepreneur plans to invest in app development and ultimately plans to raise capital. 

Codesmith specializes in custom mobile and web app development. We spend an equal amount of energy trying to talk prospective clients out of building a product if they haven’t validated the idea with customers. Once that box is checked, we’re eager to implement a successful mobile application development strategy.   

What is a Viable Business Idea? Why a Market Viability Test is ESSENTIAL

When determining whether or not to commit to a mobile or web app development plan, three critical areas of learning will impact the viability of a business idea: 

  • A clear understanding of their target audience. 
  • How to generate revenue and monetize the app. 
  • If the app has long-term growth potential or solves a short-term customer need.

Market viability research also helps paint a clear picture of the competitive landscape. You may have a good idea for an app, but there may simply be a competitor already providing the same service with brand equity to leverage. In such a case, it might cost too much money to market your app and sway users to try your application. You may have a viable service and innovative UI for your app, but there isn’t the market demand or an interested target audience willing to pay for it. 

Researching and assessing these factors BEFORE committing to a full-fledged app development project can not only save you thousands of dollars but also be a huge burden to carry. A market viability test can also reveal how to make your idea work, helping to tailor the functionality and services to the target audience. You may have envisioned initially one path to create and promote your app but after deeper analysis, discover a different audience or alternative functionality that solves a much bigger pain point. 

So let’s dig deeper into our approach to conducting a market viability test of your mobile or web app to determine if you have a viable business idea. 

1. Quantitative and Qualitative Research for Your Mobile Application

We have a longstanding relationship with a technology-driven research partner we advised back as a startup. Working in collaboration with their team and our clients, we start by crafting some clear goals for the research. Next, we leverage an existing audience persona, if one exists, or help create a new one. 

This will be used for recruiting participants in our research. Our partner has access to tens of millions of market research candidates, and we will help determine a statistically relevant audience size to recruit against. Next, we write a discussion guide with questions for quantitative survey participants to answer independently or a series of questions a moderator will ask in qualitative focus groups or individual interviews. 

Once the research has been conducted in the field, our team will collect and interpret the findings to make them actionable. Our research partner will present their report and recommend how best to proceed. 

That go/no-go/pivot decision is ultimately our client’s to make, but they feel more confident to do so armed with primary research. If the concept moves into production, we can periodically go back to this same group and ask follow-up questions or even invite them to become beta testers for a Minimum Viable Product (MVP).   

2. Defining Your Target Audience

Identifying your target audience is imperative to successfully engineer a mobile or web app and take it to market. A market viability test will help us determine how to segment your audience based on demographic and psychographic markers to help determine the likelihood of their using and paying for your app. It will also reveal barriers to overcome to get them to try your product or service.  

Analyzing prospective users’ behaviors will help us refine audience personas that serve both the engineering team, if and when the time comes to build your app, and the marketing team when creating compelling messaging. Knowing who we’re building for, how they consume content, and what pain points we can solve will also help us set accurate budgets for your marketing investment.  

3. Prioritizing Features Based on Real Needs to Tailor the Build

In the absence of true market research, the blueprint for a mobile or web app build is simply a guess, even if it’s an educated one. Listening to the needs of real customer prospects helps us reverse engineer the most critical features to focus on for an MVP. 

In other words, a Market Viability Test is risk mitigation for entrepreneurs that can easily pay for itself a hundred times over by preventing early missteps. And establishing a mindset within the team of valuing a continuous learning loop sets significant precedence as the business grows and the team scales.        

Accurately Scoping an Engagement After a Market Viability Test

Codesmith never spitballs a project estimate. Doing so undermines trust and sets the project up for inevitable friction down the road. The way we arrive at an accurate scope of work is our Business Analyst reviews the Market Viability Test report and begins gathering requirements. 

We collaborate with our client to define what an MVP build truly entails and what features we will include and add to future versions. The BA works hand-in-hand with a Technical Project Manager, Dev Manager, and Development Leads for the tech stack. We recommend landing on an accurate timeline and budget for the build. 

If a client also wants to engage Codesmith to take their mobile or web app to market, we intentionally run development and marketing in parallel and overlap tasks, so we are ready to begin marketing simultaneously with the product launch. Clear communication and accountability are hallmarks of our approach to customer service.     

Providing Ongoing Counsel Beyond the SOW

The Codesmith senior leadership team is always looking for ways to go beyond our three core services – mobile and web app development, growth marketing, and IT staffing to provide ongoing wraparound services such as preparing for investor pitches. Our partners are both serial entrepreneurs, having been involved with multiple startups. 

So they have lived the ups and downs of the entrepreneurs’ journey many times and speak from experience when advising our clients. Additionally, we often tap our deep networks to make key introductions to other subject matter experts and specialized third-party vendors that we have vetted and built trust with over the years.  

Our marketing team will also utilize the research to craft an effective strategy to promote your app to increase your app conversion rates

Do You Think You Have a Winning Idea? Submit a Form and We’ll Perform a Market Viability Test to Find Out

Before you invest more time and money into developing your app, don’t sign on the dotted line just yet! Fill out our app development questionnaire, and we can perform a market viability test to help find the right market fit or pivot the core idea. 

And don’t forget, not only can we take your concept and turn it into a fully functional app, but we also provide IT staffing and growth marketing to help increase mobile app installs. Tell us about your idea below, and we’ll schedule a time to discuss your mobile app project. 

In the meantime, check out more of our content on app development below:

IT Staffing Services: Find the Best Candidates For Your Business

Finding the right IT professionals for your company can be a challenge. Many HR companies are not equipped with the expertise or network to find the right candidate for your organization. Staffing for various IT positions, such as Mobile Developers, Technical Architects, IT Directors, Systems Analysts, and numerous other roles, takes considerable time to test and vet candidates to see if their skills check out. 

IT professionals often specialize in specific niches, such as Android, iOS, React JS, Angular JS, and more. To determine if they are the right fit for your company, your recruitment team will have to leverage other experts to thoroughly test them to see if they are actually qualified.

Fortunately, we specialize in everything mobile and web development. We not only employ a diverse group of talented IT professionals for our team but have an extensive network of developers vetted and tested to help your company find the right candidate with ease. Learn more about IT staffing services and how we can help get you the support you need without the headaches.

What Is IT Staffing?

IT staffing services are available to companies looking for help with their high-tech staffing demands. Recruiters help businesses find the top professionals to support specific development tasks, including temporary, freelance, or direct hire positions. Positions range from numerous specialties and IT fields, including programming, web development, desktop support, and more.

Companies often need support quickly because a lack of development support can halt projects, push deadlines and compromise client relationships. At the same time, many companies cannot reliably find the right talent on their own since they do not have the internal expertise to vet candidates. Instead of losing business and pushing back projects, it can be beneficial to outsource it to a company like us specializing in finding IT talent quickly and efficiently!

How We Became an IT Staffing Firm

Our IT staffing firm was born out of a common pain point. We had trouble finding qualified talent. We’re an accomplished software development company at heart, which means we constantly scale our teams up and down based on project demands. Since every project is unique, we needed to amass an extensive network of IT professionals we could rely on to support our needs. 

Since our experience working with staffing agencies was unsuccessful, we decided to take matters into our own hands. We rigorously test our candidates to understand their strengths and weaknesses and validate their core development skills to meet our high standards. 

As we continued to invest considerable resources and time to develop a top-tier IT network, we decided to help other organizations struggling to find development talent fill their project needs. Our clients love working with us because they know when we send over a qualified lead, they are legit. 

What Are IT Staffing Services?

IT staffing services are a way to quickly fill otherwise hard-to-fill IT jobs without having to place ads or go through the extensive interviewing process it takes to find the best candidate. Staffing companies like ours for IT professionals work with larger companies who need extra development help on an as-needed basis. We can provide you with access to talented professionals in virtually every technology industry sector, so you do not have to feel limited in your hiring search.

An entrepreneurial mindset fuels our agency, so we’re used to running fast and lean. The IT recruiting team is adaptable to help solve your unique talent needs. We have experience structuring a variety of employment agreements.

Temporary Staffing

We recruit and provide screened and verified employees for temporary positions. We can provide employees for a short-term project, a long-term project or help you build a flexible workforce solution.


Many companies make the strategic decision to utilize a temp-to-hire strategy, ensuring that the employee is suitable for their organization before hiring them full time, thereby reducing hiring costs. We provide employees who are willing to prove themselves and earn their way onto your team.

Direct Hire

When you need full-time, experienced professionals, our direct-hire solutions deliver. Direct-hire solutions provide the talent your company needs to deliver results and access to passive candidates that only a network of professional recruiters can reach.

Are IT Staffing Agencies Worth It?

If there is any industry where using a staffing agency to help find talent is worth it, IT staffing is at the top of the list.  An IT staffing agency is often a requirement for many positions.

In the technology industry, it can be challenging to find qualified candidates who have the proper education and experience and have a personality that works well with your current team. It’s essential to have a collaborative environment on a staff, and it simply makes sense to bring in people you know will fit into your company culture.

Benefits of Working with the Codesmith IT Staffing Team

There are many benefits to working with Codesmith IT staffing team to fill your next tech role, including:

  • Highly collaborative: We work closely with HR to qualify your company’s needs. 
  • Reduce your time-to-hire: We already know the best possible candidates. We just need to know what you’re looking for!
  • Proprietary testing tools: Our development staff has go-to testing capabilities to vet potential candidates so you can hire with confidence.
  • Flexible employment agreements: Whether it’s freelance or a full-time role, we can find you the right employee. 
  • Established networks: We have VIP access to the top IT talent in the country. 
  • Reputation as a dev shop: Our work speaks for itself, and you only get results like these if you have the top talent by your side.  
  • We speak tech: The only way to find developers is with developers. 


Common IT Staffing Roles We Place

We can help find the right candidate for a variety of roles, including: 

  • PHP/Laravel
  • .NET/C#
  • UX/UI Designers 
  • Python
  • REACT.js
  • REACT Native
  • Node
  • iOS
  • Android
  • Frontend Development
  • Project Management 

IT Staffing Best Practices: Requirements to Ensure We Provide the Right Candidates

Our recruitment team has the expertise, resources, and network to fill IT roles that fit any organization’s specific needs. Learn more about some of our IT staffing best practices and what sets us apart from other IT staffing agencies. 

An Extensive Network of IT Professionals

We provide mobile and web app development, so we have our own team of IT professionals to help us execute our retainer of client projects. However, many IT professionals can bounce around from roles frequently on a project-to-project basis. Since we constantly needed additional support, we focused on developing an extensive network of IT candidates through our staff. 

Rigorous Testing of Possible Candidates

The IT world is much different than other employment categories. There is an accelerated boom in need for IT support for many companies across many industries. However, internal HR teams simply do not have the resources to find talent and, more importantly, don’t have the skills to vet candidates properly. How can you find the right candidate if you don’t know what you are looking for? 

Codesmith’s recruitment team works closely with our clients’ HR divisions to break down what they need in plain English. From there, we can leverage our development team and network to identify potential fits suitable for your company’s needs. It takes an IT professional to properly test, interview, and understand the skills needed for a project or role. Since our company is made up of developers, we know who is legit and who may be embellishing their qualifications. 

Quality Over Quantity

When we send over possible applicants for your company, you can hire with confidence. We’ll put them through the wringer to ensure they can not only meet the requirements but that they are a right fit to avoid quick employee turnover. You don’t want to invest a lot of time and resources to find a great candidate just for them to bounce after a couple of weeks. 

Many other IT recruitment firms will bombard your HR department with numerous candidates who may or not be vetted. This will not only put considerable strain on your HR division but picking a final candidate will simply be like picking a card out of a hat. Don’t leave it to chance! 

We Know Tech Because We Are Tech. Hire With Confidence and Call Your Codesmith

Our staffing team understands the significant cost implications of a bad hire. We will source and validate candidates quickly so your team doesn’t lose momentum on your most pressing internal initiatives. Fill out our IT staffing questionnaire to let us know how we can help you find your next candidate. 

Check out our app development blog to learn more about the development industry:

App Marketing Agency: Plan, Build, Launch, and Promote Your Mobile or Web App


Boost app downloads, build your brand, and reach your audience through multiple channels using our app marketing services. We started as a pure mobile and web app development company but as our business grew, including app marketing to our service offerings was a no-brainer. Since our clients invested resources to perform competitive and market research to guide our development efforts, we could maximize their budget and create effective advertising campaigns. 

Why rely on an outside marketing agency when you can have the same agency who built your app also promote it? Our marketing team develops an advertising strategy for our web and mobile app projects when they are still just ideas. It gives us a much more knowledgeable and elevated approach than other pure marketing agencies. 

We offer various digital marketing services to help successfully launch and promote new mobile and web apps. It’s a shame to invest so much money to create a mobile app without the expertise to reach your target market. Since we work directly with our development team, we know the best strategies to effectively advertise your mobile or web app so the right audiences can find and download your app. 

As a top app marketing agency, Codesmith markets your iOS, Android, or web app using various advanced and effective advertising strategies to increase app store visibility, increase downloads, and reach your audience.

Mobile App Marketing Services

There are many different types of mobile app marketing. Let’s discuss our go-to marketing services to ensure your app reaches users so you can successfully build your brand and increase acquisition. 

Competitive and Marketing Research

A business analyst will perform thorough research into the competitive landscape of your unique market. We will analyze how your app can fill a void in the market and best differentiate your app from your competitors. 

We will provide a competitive summary and analysis to craft an effective marketing strategy to help you not only stand out but position your app as a more effective solution to your audience’s needs. We’ll identify your most ideal target demographics and segment them into various audiences to craft campaigns that maximize your budget, appeal to your viewers, and increase user acquisition while lowering cost per acquisition. 

We’ll dive into the bigger picture to understand what is happening within the industry and culture to plan practical approaches to break through potential barriers. We’ll refine your brand messaging and value propositions to resonate with your users. Most mobile and web app marketing agencies do not have dedicated business analysts assigned for projects. We think it’s an essential component of our mobile app marketing progress to set your business up for success in the short term and the long run. 

Website Development and Search Engine Optimization (SEO)

A website is an essential investment for any mobile app company. It will help qualify users and explain the benefits and functionalities of your mobile app. It’s a crucial component to share testimonials, develop content that explains the benefits of your app, and increase your brand’s visibility. 

Our marketing team can create or optimize a website for your mobile app to ensure you reach your target audience. We also have SEO Strategists who can help ensure your website is optimized to rank for keyword terms that align with your application functionality. It is also an essential lead generation tool to collect email addresses of qualified prospects to engage with them through email to increase acquisition probability. 

Our website developers can leverage the latest and most advanced website designs to create an impactful web experience for your visitors. We can integrate video content, demos, social media functionality, and more to engage with your audience.  

Content Marketing

Content marketing is one of the most overlooked aspects of mobile app marketing. Many brands invest heavily in PPC and social media advertising to prompt users to download. However, a quality content market ensures your audience feels more confident purchasing or downloading your app.

We will identify the search questions and terms your audience wants to know in their research phase. What are the advantages? Why should users use this app? Who should use this app? Answering a variety of questions and developing engaging content will not only educate your users on the benefits of your audience but increase their interest in downloading your app. 

Most importantly, developing content built around identified search terms and keywords will generate hot traffic to your site and users ready to download the type of app that you provide. Don’t let your competitors dominate search traffic for the terms you want to rank for in search results. We’ll create an editorial calendar and consistent publishing schedule to help bring your app to the top of search results. 

Social Media Marketing

Our Social Media Specialists can craft effective campaigns on Facebook, Instagram, LinkedIn, and other platforms to engage with your audience. Launching your app on Google Play or the App Store is just the beginning. Generating high initial downloads is essential to increase your visibility and rank for various searches that align with your app. 

Our digital marketing team can help promote your app before it’s even launched. Depending on your specific niche, we can create enticing offers and landing pages that resonate with your audience while tracking engagement. It will give us detailed information on your most engaged audience’s regions, demographics, and interests. From there, we can refine your campaign to lower acquisition costs and maximize your budget.

Pay-Per Click (PPC) and Google Advertising

PPC campaigns are one of the most effective strategies to promote your mobile or web app. We have PPC experts who can craft Google Universal App Campaigns (UACs) explicitly designed for mobile app advertising. The most significant advantage is users are sent directly to the app store, and Google will automatically target users and apply bids to aid your user acquisition. 

We can craft PPC campaigns that run across Google’s network, including YouTube, Gmail, discover feeds, play store, and display networks. While we monitor your ad campaigns, we will refine your ad sets, keywords, and targeting based on the campaign data to improve your PPC ads’ performance continuously. Nurture your leads through an efficient marketing funnel to increase user acquisition while lowering acquisition costs. 

Why Partner With a Mobile Marketing Agency? The Codesmith Difference

What separates us from the rest of the app marketing agencies is simple: we not only advertise mobile and web apps; we build them! Our digital marketing services were born out of our clients needing promotional help to launch their apps after creating them. 

Since we wrote each line of code that brought their mobile app to life, we had a deep knowledge of their target audience and how they would use and benefit from the mobile or web app we created. We go through rigorous testing, research, and analysis to develop an app built with the user in mind during the development stage. 

While our Business and QA Analysts dive into market research, our marketing team works alongside them to develop marketing assets that will effectively draw in users. We invest in marketing efforts that best resonate with our client’s goals, from website to content creation. 

App Marketing FAQs

How Do You Market a New Mobile or Web App?

There are various ways to market a new mobile app, including content marketing, social media marketing, PPC campaigns, and SEO. Brands should have a diverse marketing strategy to reach users through multiple channels. 

For instance, you can engage directly with users and earn guaranteed reach using social media and PPC campaigns. You can also allow users to find you through content and SEO marketing efforts to appear in Google search results organically based on relevant keyword searches. However, the end goal is to increase user acquisition, activation, and retention. 

How Big is the Mobile App Market?

The mobile app market has grown exponentially over the past decade and will continue to generate more and more revenue year over year. In 2021, 693 billion USD was generated globally from the mobile app market. In 2022, it’s predicted to reach 808.7 billion dollars, and in 2023, 935.2 billion. 

As users continue to engage and spend on mobile app platforms, there is a massive opportunity for entrepreneurs, small businesses, and enterprise companies to create a profitable mobile application. 

How Do You Plan a Budget for Mobile App Marketing?

Everyone’s budget for their mobile app is unique. During a consultation, we will identify the goals for your mobile app and determine a realistic budget for your promotion. We can invest in various channels depending on how much you would like to spend to maximize your budget and generate long-term results. 

Which Channels Do You Cover for App Marketing?

We provide content marketing, SEO, UI/UX development, website development, social media marketing, influencer marketing, email marketing, and PPC advertising to increase organic and paid user acquisition. 

Can You Help Improve User Acquisition and Subscriptions for an Existing App?

Absolutely! We can investigate your current marketing efforts to establish and baseline and complete thorough competitive and marketing research to provide a comprehensive marketing plan to improve user acquisition and subscriptions for your existing mobile or web application. 

Do You Offer App Consultations to Discuss My Project?

We offer a complementary app consultation to discuss your app idea’s market viability and demand. During a call, a team member will game plan a winning strategy to create your app and how to market it to your target audience and successfully acquire users. 

Other Services We Offer

We not only provide advertising for your mobile or web application; we also can help you create it. We deliver comprehensive software, mobile, and web application development services. Our dedicated team of developers is experienced in various frameworks and architectures to provide the application you need to appeal to your target audience. Learn about our service offerings below. 

Software Development

Our software development services include design, engineering, and support for custom projects tailored to your industry. Whether you are a solo entrepreneur, small or enterprise business, we can deliver custom software development to fit your needs. 

Mobile or Web App Development

We build highly engaging cross-platform and cross-browser web applications across desktop, tablet, and mobile devices. We also can create custom mobile applications or improve existing applications for your business with the latest feature integrations. 

IT Staffing Solutions

Finding excellent developers for your company is difficult for recruiters. Our internal IT staffing recruiters have access to our exclusive network of top developers to provide full-time, part-time, or contract support for your next project. 

Increase User Acquisition Ensure Your Mobile or Web App is a Success! Schedule a Complimentary Consultation, Today!

If you are ready to promote your mobile or web app to the world, fill out the app development questionnaire to tell us more about your project. Our team will game plan a winning strategy to promote your app through the proper channels at the right time. Send us a message, and we will get back to you soon! 

Check out more app development content below:

Custom Mobile and Web App Development Services


Are you ready to bring your mobile app idea to life? Codesmith is here to help. We are software development experts with a diverse web and mobile app projects portfolio. We are entrepreneurs at heart, and our mission is to provide comprehensive support and service for visionaries to bring their mobile or web app ideas to life. 

But we have a pretty different approach than most app development companies. Many dev shops will drag out the app development process and leave you with a tab that continuously adds up. They may also provide you with an insufficient and outsourced “team” that will constantly push back launch dates and leave you with a subpar app geared towards only one platform. Many entrepreneurs may know the dark side of the app development business and let their million-dollar idea fall to the wayside. 

Codesmith is a coalition of entrepreneurs at heart. Our in-house and unique approach is tailored to other entrepreneurs who not only want to build a mobile or web app but have it properly marketed and launched. When you work with Codesmith, you don’t just get a developer: you get an entire team dedicated to managing your mobile app process, executing project deadlines, and cutting costs. 

Our thorough discovery process allows us to understand your mobile app’s market demand and environment. Our business analysts will deliver an accurate quote and walk you through the entire project process from start to finish for full transparency. We are also agile enough to adapt and refine initial project requirements to ensure your app project meets project deadlines. 

Best of all, once you are ready to launch your mobile app, we have a team of digital marketing experts who can help promote your application to your ideal target audience through various channels, including PPC, social media campaigns, SEO, and content marketing. 

Learn more about our custom mobile app development services and fill out a questionnaire so our team can learn more about your project. If you’d like, we can schedule a complimentary app consultation so you can better understand the market demand for your app and create a winning game plan to turn your idea into a reality. 

Our Web and Mobile App Development Services

We offer comprehensive web and mobile app development services. Our dedicated team is here to provide comprehensive development services from A to Z. Learn more about our service offerings and how we take your project from concept to delivery and provide ongoing marketing and technical support to constantly improve your application’s functionality. 

Web App Development

Our web application development services encompass the design, development, and deployment of cross-platform web applications with improved functionality and features. We build highly engaging and responsive applications that span desktop, tablet, and mobile devices. We work closely with our clients to define your requirements and create a roadmap for success. 

The web app you create should reflect the needs of your audience, fit into their day-to-day life, and meet their expectations. Our team will choose the best framework, platform, and optimization techniques that will make your web app shine amongst the competition. Our marketing experts gather user feedback during development to ensure we build the right features set for our users throughout the project lifecycle. Our team of UI/UX engineers and developers create custom solutions while keeping the end-user experience in mind to guarantee visitors stay on your site.  

Mobile App Development

We have extensive experience creating high-performing, digitally transformative, and feature-packed native mobile applications. We have business analysts, project managers, and QA engineers on top of our diverse team of developers to ensure your application is not only appropriately coded but appeals to the preferences of your target audience. 

We use an agile approach for mobile app development to ensure our team meets each project milestone. We can quickly pivot throughout the development stages based on your feedback to ensure the final project exceeds your expectations. 

Software Development

With years of experience in custom software development, we offer businesses, large and small, web application development services. Our software development services are tailored to your business needs and across various industries, including finance, manufacturing, healthcare, retail, and more.

Many software development companies rely on outsourcing to help meet their workload. This can lead to inferior software riddled with problems that can hurt your business down the road. Codesmith not only has an extensive pool of top software developers, but we also provide staffing for companies looking for development support. Our ensemble of software developers, engineers, and programmers can create superior software tailored to your specific preferences. 

Entrepreneur and Small Business App Development

We want to make sure independent entrepreneurs can create stellar applications, too. As mobile and web applications become more and more integral to businesses, it’s important entrepreneurs have access to affordable app development services. 

Small businesses and entrepreneurs often cannot afford app development services compared to their corporate competitors. Entrepreneurs often have a limited budget but still, need a dynamic application that makes them stand out from their goliath competitors in their industry. We want to help these companies succeed by providing comprehensive app development support to launch an excellent mobile or web app within an affordable budget. Even if you’re not a tech person, we can break down a practical plan to execute your app project from start to finish. 

Cross Platform and Hybrid Mobile App Development

If you want to develop a mobile application, it’s best to be compatible across operating systems and platforms. Our experienced ensemble of developers has a wealth of experience with cross-platform app development. We can help create a mobile app that runs smoothly across all platforms. 

Our efficient project development process ensures that we can translate your vision to the sharable code that brings your mobile app to life. Cross-platform app development is a cost-effective solution with faster development timelines than native applications. Reach a wider audience and develop a hybrid mobile app that exceeds your high standards without raising your budget. 

The Languages We Speak

Developers specialize in various coding languages that all serve a variety of purposes. Fortunately, we are fluent in multiple coding languages and can translate what we are doing on the backend to keep you on top of your mobile or web app project. Some of our most popular projects include: 

PHP Laravel

We are a certified PHP development company supported by software engineers who provide high-performance customer PHP applications. The free and open-source platform runs on PHP. It’s excellent to build custom web apps with complicated application components.


.NET is an open-source development platform created by Microsoft, but web or mobile applications can run across platforms. We can help develop apps using the .NET framework for web, mobile, desktop, cloud applications. Developers gravitate towards .NET because they can build apps faster and cheaper than other development platforms. 

React JS Development

ReactJS is an open-source library that utilizes reusable UI components to create dynamic, single-page web and mobile applications. People can interact and change data without reloading the page for a better user experience. The React library is easy to use and test, making it a great choice to develop various web and mobile applications. 

React Native

React Native is different than React JS, even though they come from the same family. Native only works on mobile.

Vue JS Development

VueJS is an open-source library that supports compact file size. It uses components of React.JS such as directives to control and render user interfaces. It requires little overhead, and developers can store all HTML, CSS, and JS code in one single-file component. It’s user-friendly, customizable, integrates with other frameworks, and has few restrictions for better flexibility to create web and mobile app projects. 

iOS Development

We can handle complete iOS development projects to create applications on Apple’s operating system to deploy on iPhone, iPad, and Mac OSX desktop applications. Our development team specializes in and uses SwiftUI to create stunning iOS applications. We use interfacing tools, version control systems, and support frameworks to provide time-saving and cost-effective solutions for your iOS project.

Android Development

We also specialize in android software development to create applications for the Android marketplace. Google developed the Android operating system, and they are a direct competitor to Apple. Android apps feature much deeper integration to the Google suite, and android developers are often much more challenging to find than iOS developers. Still, fortunately, we have a dedicated team of experienced Android developers to complete your next mobile or web application project. 

Fill Out the Application Questionnaire Below and Our Team Will Get to Work!

Complete our application development questionnaire and our team will review your submission to help you get your project started. We will follow up with a complimentary consultation to discuss your mobile or web app idea. Before we chat, our team will research the market and give you a competitive analysis to game plan how to make your app serve your audience. 

Check out more app development content below:

10 Most Important Factors When Choosing a Mobile App Development Company


If you are diving into the world of mobile app development, entrepreneurs and small businesses are faced with a crucial decision: how do I choose a mobile app development company? There are many factors to consider, and picking a poor dev shop can lead to an expensive price tag, a subpar application, and a major headache. 

As technology evolves, the general populace has shifted towards mobile devices. There has never been a better time to develop a mobile app. Businesses can generate massive revenue if they have a great idea, mobile application development strategy, and a marketing budget to reach their target market effectively. 69% of all US digital media time is spent on mobile applications, and mobile apps are expected to generate $935 billion in revenue by 2023

Capitalize on the mobile boom and develop a mobile application. We specialize in web and mobile app development and can give you our expert insights into the factors you need to consider before choosing a mobile app development company. 

1. Do They Offer a Free Consultation?

Before committing to a mobile app dev shop, a consultation is a necessity. Taking time to chat with dev leads can help you access if they understand your vision. They can also give you an expected timeframe and price tag, so you can determine if it aligns with your needs. 

For prospective new clients, we like to guide them to our mobile app development questionnaire. Once they fill out the form, we’ll perform a market viability assessment to determine if it’s a path worth pursuing. 

Although many dev shops will take on whatever project walks through their door, we think an honest evaluation of the practicality of their application is always best. We’d hate to create an application in a saturated market without much chance for success. 

Always schedule at least an hour conversation with a head at the dev shop to ask the questions you need to ask so you can feel confident in the company you choose. (Learn more about our application development consulting services.)

2. Are They an Affordable App Dev Shop?

How much will it cost to build your mobile app? Are you charged by the hour? Is it a flat fee? Will you have a budget to allocate to digital marketing? There is a wide variance for the average cost of a mobile app. Many factors contribute to the price, including complexity of the design, development process, 3rd-party integrations, and size of the development team. 

Creating an app can range from $10,000 to millions of dollars. Simple apps can range from $10,000 to 60,000 and take around 2-3 months to complete. A more robust app may range from $60,000 to $150,000 and take 3-6 months to complete. A complex app can cost six figures and take close to a year to create. 

However, every app project is unique, so assessing whether or not an app shop is affordable varies from client to client. It is best to identify several potential app shops and request a quote to determine your best option. 

3. Do They Offer Marketing Services?

When you commit to an app dev project, the development costs aren’t the only thing you need to budget. It is essential to plan for marketing costs to reach your target audience, increase mobile app installs, and increase app conversion rates

There are many channels to utilize for your mobile app marketing campaign, including SEO, PPC, content, and social media marketing. You will want a website to serve as a learning hub for your application. 

Developing content that qualifies users and utilizes targeted keyword queries will help your website appear organically in Google search results. You can bid on particular keyword searches to claim top real estate in Google as well, but you will have to pay for each click. You can also run social media campaigns to increase brand awareness and connect with your target market. 

Codesmith, compared to other dev shops, offers comprehensive digital marketing services for our clients. Our marketing team works with our development team along the development process to strategize a winning marketing strategy that will increase your user acquisition at the lowest possible costs. 

Creating your mobile app is only the beginning. Marketing will ensure you achieve a great ROI on your investment. 

4. Who is Part of the App Development Team?

Your app development team will determine how your app will turn out and how fast, pain-free, and on-budget your project will be. Not all app dev teams are the same. Some dev shops can rely on a couple of freelance developers to produce a subpar application. You want a strong team that encompasses not only the development process but also communication and quality assurance.

You’ll want a Technical Project Manager to move tasks along and keep you updated on the progress of your application. You’ll want a Business Analyst to define metrics and KPIs and identify project gaps. Learn more about the ideal app development team, and make sure to ask what your team will look like before you commit to a mobile app development company. 

5. Will The Project Be Delivered on Time and Budget?

When you start a mobile app project, you may have an ideal timeframe to launch the project and a strict budget. People in the app development world know that many dev projects end up weeks, months, or even years behind schedule. Not to mention unforeseen barriers and additional support can inflate initial quotes.

Codesmith invests in upfront and thorough timelines for each project. We calculate the cost of each milestone so that your project is within your original budget and on time. We also have an extensive network of development support if we need to adjust mid-process to meet your deadlines. 

Don’t be tricked. Most dev shops will use their technical knowledge to mislead clients for their financial gain. Invest in a company that is invested in your success.

6. What Languages Do Their Developers Speak?

Angular JS. PHP. React JS. There are so many development languages, and depending on your project, you’ll need front-end and back-end developers specializing in the development language you need to execute your project. 

You’ll also need to consider if you are deploying a native, cross-platform, or hybrid application. Will your app be available to only iOS users or also Android? What’s the difference between cross-platform vs. hybrid app development? Should you use custom software, and if so, what are the benefits of custom software development

During a consultation, make sure to thoroughly explain your vision and where you want to deploy your application. Your dev shop can walk you through the pros and cons of various options to determine the right approach for your project. Fortunately, Codesmith offers IT staffing solutions, so we have developers across the globe specializing across multiple development languages to accommodate our clients’ needs. 

7. Communication is Key

For any app dev project, communication is essential for client satisfaction. Before you sign the dotted line, make sure that you hash out the structure for client updates. A Technical Project Manager typically handles information between the client and the dev team. They will use project management software like Jira to break up tasks, record client notes, and keep your app project moving towards completion. 

Discuss what the typical communication process will look like. Will you have weekly calls? Who will be your primary contact? How will you know you’re on track? Hash out your concerns and expectations during a consultation before agreeing to move forward. 

Poor communication can not only lead to frustration, but your direction may not properly translate to the app the dev team creates. If this happens, your project will not only fall behind, but you may have to pay for additional development time to fix problems that could have been avoided with a simple call. 

8. What Do Their Clients Have to Say?

Make sure to check out reviews on potential mobile app development companies you want to work with. Dive deeper than just the star-rating overview. Read reviews from clients on their development process, ease of communication, and other factors that will impact your decision. 

Some of the best online directories to check out include Clutch, TechReviewer, and their Google My Business rating. Also, browse around their website and read their content and about us page to learn about the company’s vision and approach to app development. 

9. Are They Invested and Interested In Your Business

Developing a mobile app is much more than just writing code. It’s integral for your mobile app company to thoroughly dive into your business, learn about the market, competitors, and your goals to create a truly successful mobile app. 

The deeper you can divulge crucial business information to your mobile app development partner, they can approach your project in a much more comprehensive way to encompass current mobile application development trends. We are known for our dedication to our client projects, and we also often trade development time for part ownership. It allows our clients to have peace in mind that we are doing our best because your success is also our success! 

10. What’s In Their Portfolio?

While researching possible mobile app development companies, review their online portfolio of clients. Try to see if they have projects that are similar to yours. For instance, if you need custom software development, investigate their projects that utilize custom software. 

Review their mobile app case studies and review the success of their apps. Screenshots of the UI design and metrics on the success of mobile app installs should help guide your decision.  

Fill Out Our Mobile/Web App Questionnaire to See If We Are a Good Fit

If you are wondering if we are a good fit for your mobile app project, fill out our mobile app questionnaire. One of our Business Analysts will perform a complimentary market viability assessment to investigate your idea. We’ll see the competitive landscape and if you have a viable idea that can be successful. Contact us to learn more about our business and read more content on mobile app development below: