Category: Blog

Mobile and Web Application Development: Current Applications and Emerging Technologies You Need to Know

The possibilities of mobile and web app development to service users continue to evolve as new smartphone, and computer technologies emerge. Not long ago, the latest mobile technology came in the form of trendy flip phones like the Motorola Razr or convenient text messaging functionality of phones like the Sidekick

As we enter the 2020s, we have witnessed new computer technologies once imagined only in Hollywood films become a reality. Whether it’s asking your virtual assistant, Alexa, to tell you the weather outside or entering a virtual reality with an Oculus headset, stay on top of emerging technologies in application development, or how current applications may evolve in the near future. 

What is Application Development?

Application development is the creation, building, and launching of software applications or computer programs. Application development can have a wide range of definitions. Still, in terms of web and mobile application development, it encompasses the process from start to finish of creating, designing, prototyping, and testing software to perform its purpose. For instance, you can review our 10-step mobile application development guide to learn each step of the mobile application development process. 

Codesmith has elevated the fragmented development process for web and mobile applications to achieve a codified, efficient, and comprehensive service for our clients. Most app development shops rely on outsourced, freelanced development support to create subpar applications with conflated budgets. 

We have a different approach. Each of our application development projects starts with a market viability test performed by a specified business analyst. We want to investigate the competition and determine how to create an application that is superior and profitable. If it meets our criteria, we assign a complete development team, including QA Specialist and Technical Project Manager, to manage budgets and streamline development operations. 

Since we have a diverse network of top development talent, we can assign the right developer to projects that align with their specialties. Once your application is ready to launch, our digital marketing team can optimize your application to reach your target audience, increase mobile installs, and increase mobile conversion rates.  

We prioritize mobile app development risk management and delivering applications that meet our clients’ needs. If you are interested in a free market viability assessment and application consultation, fill out our application development questionnaire to get started with your project. 

Current Mobile and Web Development Application Features

Before we get into emerging technologies that will shape mobile and web app development, let’s review some of our favorite current features that are shaping consumer expectations:

1. Voice Technology

Voice technology has become an essential feature for mobile, web, and home devices. There are nearly 128 million monthly active users in the United States who use voice assistants. Voice search has become a popular feature for Amazon products and Google applications. It is a quick, hands-free solution to shop for products or find out the information you would like to know. 

Voice User Interfaces (VUIs) like Siri, Google Assistant, and Alexa uses predictive machine learning to interact with applications using voice alone. We see voice technology only starting as more and more applications utilize VUIs to develop deeper user experiences. 

2. Biometric Authentication

Biometric authentication is a revolutionary new feature for devices and applications. Users can access their phone or log in to an app using facial recognition or other forms of authentication instead of a password. It is not only a practical data security feature, but it also contributes to a frictionless user experience. 

Biometrics are not only more convenient but also more secure than conventional passwords. There have been numerous high-profile security breaches from hackers accessing usernames and passwords. Instead of juggling multiple login credentials, people can simply and securely access their apps with biometric authentication.

Popular biometric authentication methods include:

  • Facial recognition
  • Fingerprint recognition
  • Eye recognition 
  • Voice recognition 

3. GeoLocation-Based Apps

GPS isn’t only for getting directions to your buddy’s house or finding a new Italian place to eat. GPS software is an essential tool and component for many mobile applications. There are many different applications mobile app developers can use GPS to create compelling user experiences and functionality. 

For instance, DoorDash allows users to track the progress of their order and their driver’s location. Dating apps such as Tinder or Hinge use geolocations to find suitors for users within a confined radius. Major retailers such as Walmart and Target use geolocations to help customers find the nearest store or delivery location for added convenience. There are endless applications for geolocation apps

5 Emerging Technologies for Mobile and Web Application Development

The future is just around the corner. Emerging technologies will transform web and mobile applications. Let’s discuss some of the most exciting technologies that will soon become the norm for application development. 

1. 5G

5G technology is the latest telecommunication network that will expand mobile and web app possibilities. It has significantly faster connection speeds, between 1.6 and 15.7 times faster than 4G. Moving from 3G to 4G allowed expanded capabilities for mobile data and applications, but it still struggles to deliver consistent mobile functionality. 

Once 5G becomes the norm, the gaming industry will be able to run functional mobile versions of popular apps like Fortnite. In addition to more responsive and faster internet speeds, 5G will allow for more capable data processing to open a whole new spectrum of video and virtual reality applications.

2. Virtual and Augmented Reality

Facebook recently announced a huge rebrand and changed its name to Meta. The social media company titan certainly is banking on the new virtual and augmented reality capabilities that have just begun to emerge. 

VR and AR have had successful applications in the gaming industry, but that is only the beginning. As many students experienced lessons online through Zoom during the pandemic, VR and AR have huge market potential to enter the educational space. Retailers can launch virtual stores, and users can try on items using VR devices. There are even virtual horse racing and virtual marketplaces like Decentraland. Metaverse Group purchased a digital patch of land in Decentraland for an astounding $2.43!

VR and AR are rising trends for not only high-quality gaming apps but a plethora of other mobile applications. Statista even predicts the global AR and VR market will reach $209 billion by 2022

3. Instant Apps

Instant apps will save users space, and they are incredibly user-friendly. They require no downloading and feature quicker load times. They also allow users to access specific components of an app. Since users can use a module without a technical download, they work similarly to mobile browsers. Although they are only available for Android, we suspect iOS will soon adopt instant apps in the near future.

4. Blockchain Technology

Blockchain technology has a ton of buzz right now, and it’s the foundation of the booming cryptocurrency industry. Bitcoin was created using blockchain technology, and it aimed to solve a huge issue: centralized storage. Blockchains allow transparent data storage and efficient movement of data executed through contracts. 

Blockchains stores information electronically and securely transfers data using decentralized records of transactions. Although blockchain technology is currently storing money, it will become the foundation of data storage for mobile apps. Since blockchain technology requires no third party to record and transfer data securely, it has enormous potential for mobile applications. 

Blockchains will help solve in-app purchase issues and develop more cost-effective advertising models for companies to run ad campaigns. The decentralized system also reduces system crashes, and data processing in multiple locations results in more reliable infrastructure. 

5. Enterprise Mobile Apps

Although there are currently many enterprise application development challenges, B2B apps for large companies are inevitably becoming a massive trend in application development. App developers earn more for enterprise applications compared to consumer-focused apps. As we’ve shifted to more remote work and collaboration, enterprise organizations require apps to help track progress and KPIs and move along projects internally. 

We can expect many revolutionary innovations to emerge from enterprise applications to elevate user experiences. They can leverage Internet of Things (IoT) data with mobile apps and seamlessly integrate activity across devices. Companies will also utilize chatbots for consumer-focused apps to coordinate customer support queries.  

Codesmith: Where Ideas Are Developed

We are a mobile app development company that provides comprehensive web and mobile app development services and IT staffing solutions. Learn more about us, and if you have an idea, we’d love to hear about it! Every mobile or web application starts with an idea. Tell us about yours and schedule a free consultation and market viability test to see how we can help.

10-Step Mobile Application Development Strategy: How to Develop a Mobile App from Scratch

The future is mobile, and every industry will need to invest in mobile applications to stay competitive and please its audience. The earliest mobile apps were pretty basic but as the tech evolves, so have the applications. From medical monitoring to entire ecommerce marketplaces, anyone with a great idea that helps solve a problem, entertains users, or provides value to an audience can become a millionaire by launching a successful mobile app. 

Kevin Systrom and Mike Krieger wanted to create a new social media phenomenon that allowed users to share their stories using personal photos. They launched Instagram on Oct. 6, 2010, and just two years later, they sold their mobile app to Facebook for $1 billion.

According to App Annie’s recent forecast, the number of mobile app installs is on track to reach 258 billion by 2022, a 45% increase from 2019. Also, the global consumer spend in app stores could reach $156.5 billion in 2022, a 92% increase from 2017. The question is, are you ready to capitalize on your brilliant mobile app idea?

You’re probably reading this because you’re an entrepreneur who’s ready to get started but, at the same time, doesn’t know where to start. If you don’t have a development background, it can be especially challenging to understand the ins and outs of mobile app development. But don’t worry – Codesmith is here to help. 

Releasing a new mobile application and popping a bottle of champagne to celebrate is the end goal, but it’s essential to have a plan to get there. You need to think about so many different things when releasing your app that it can feel overwhelming. There are many mobile app development risks and application development challenges you need to know. 

Let’s walk through our comprehensive ten-step process to develop a mobile application from start to finish.

1. What Will Your Mobile App Do?

The first step to developing an application is figuring out what you want your app to do. An excellent way to get started here is brainstorming possible features of the app and how it will function for its users. And remember, before writing a single line of code, think about whether this new app is really necessary. Do existing options already solve this need? 

Define your ideal target users and jot down how they will benefit from your mobile app. Whether it’s a more convenient option to an existing solution or a new way to stay in touch with friends, you must identify how your app will fill a market demand and how it’s different, unique, and better than your competitors’ apps. 

2. Who Will Develop Your App?

Deciding who will develop your mobile app is quite possibly the most critical step in your mobile application development strategy. Trying to find the best development talent on your own and a team to support your mobile app development from start to finish can be a nightmare. Fortunately, we’re here to provide complete mobile and web application support for our clients. 

Codesmith has an extensive team of developers that specialize in various development languages, including iOS and Android, SwiftUI (Mobile), PHP – Larvel Framework (Backend), and Javascript VueJS (Frontend), and more. Depending on your app idea, we will assign the right team to your project to create a superior mobile application that fits your vision. In fact, we also provide developer staffing to companies across the country, so you can feel rest assured that we select the right candidates to support your app development project. 

What makes Codesmith truly unique is that we can create your mobile app from start to finish and have a full-service digital marketing team to successfully launch and promote your application. Our team will maximize your advertising budget to engage your audience on the right platforms and at the right times. Best of all, as your mobile app begins to grow momentum, we can help scale your internal team with our IT staffing services to meet the demand for your service or product. Trying to source your own development talent can drain not only your budget but also your valuable time. We have an efficient mobile app development process that maximizes your investment and gets your app developed, launched, and promoted the right way. 

During our requirements gathering phase, a dedicated Business Analyst will review all client requirements for their app. We work closely with all our clients to ensure their future application has the exact look, feel, and functionality they desire. Once a BA gathers all pertinent information, they will coordinate with the UI/UX team to translate those requirements into designs, and our development team turns those designs into applications. 

3. Information Architecture and Workflows

Mobile app designers often start app designs with sketches on paper. Wireframes are the digital forms of the drawings. Information architecture is essentially deciding on where to place content, menus, and navigation in the app. Layouts are similar to wireframes but include more visual details about how the app will look on your device screen. Successful information architecture for a mobile app allows users to understand and navigate your app intuitively. 

Apps with complicated frameworks will inevitably lead users to ditch your app and leave a poor review. When developers establish effective workflows and easily accessible information architecture, users will have a positive and elevated experience. 

During this stage in your mobile app development, you should provide style guides to your design team to help ensure your app aligns with your branding. It will help developers create an app that is consistent with your vision.

A Business Analyst (BA) can also make a list of the significant tasks users will perform with your app and prioritize them from “must-have” to “nice-to-have,” and create user stories. Similar to how game developers will test all the possible options players can explore on a specific game map, user stories will help developers craft compelling user experiences based on how they interact with your mobile app. 

4. Mockups and Prototypes

Mockups are high-fidelity designs that will show you the visual design of your mobile app. It’s a visual representation of how the app will look on your device screen. During the mockup stage, it’s an excellent time for clients to provide feedback on the current design and functionality of the mobile app. Developers will be able to integrate adjustments accordingly and create a testable prototype of the app. A prototype is usually clickable and can actually do things, like take you to another page or site or perform an action.

Prototypes are essential to internal QA teams that test the usability and functionality of the application. The more time you and your team focus on elevating your app’s design and functionality during the prototype stage, the more you can head off potential design flaws that can emerge post-launch.

5. Testing Your Mobile App

Thorough quality assurance (QA) testing for your mobile app before your official launch is essential. QA Engineers should perform extensive user experience, functional, performance, and security tests to ensure users have an intuitive and engaging experience while using your mobile app.

For instance, we push all iOS applications on TestFlight, which allows users to test the mobile app on their phone without deploying it on the app store. Using feedback from the users, we can make any final changes before launch. 

6. What Is Your Pricing Strategy?

You need to decide the type of pricing strategy you want to use for your application, i.e., a paid, free, or freemium pricing model. Some of the most popular apps globally are free, but the app developers make their revenue through other means, such as affiliate marketing or locking premium options behind a paywall. There are some reasons behind both models, but you should go with a free app if you want more downloads. However, you should figure out how to offer an enticing premium upgrade option once users have downloaded your app.

You always want to position your product as having greater value than the price you sell your app. If users pay $10 for your app and it doesn’t live up to their expectations, don’t be surprised if they leave a 1-star review and demand a refund. Users expect more from paid apps, so make sure you can deliver. During the testing stage, feel free to price your app at various price points. Once you have enough data, you can determine the ideal price point based on the number of downloads, customer feedback, and other KPIs. 

7. Set up Analytics, Determine KPIs, and Benchmarks for Success

Use mobile analytics to get accurate information on user behavior and preferences. This will help you make adjustments to your mobile application as needed. KPIs such as active users, monthly usage, and more will serve as benchmarks for your mobile app performance.

Once you define your KPIs, set up third-party analytics such as Google Analytics or Flurry to track the progress of your mobile app. It’s an essential way to understand how your audience engages with your marketing material and allows for continuous refinement of future app versions based on user interaction. 

Some of the most important metrics to track include:

  • Retention rate
  • Daily Active Users (DAU)
  • Daily Sessions per DAU
  • Cost Per Acquisition (CPA)
  • Lifetime Value (LTV)

8. Mobile App Marketing: Budget, Channels, and Testing

Without a marketing strategy, your app won’t have much chance of success. You need to have a well-thought-out mobile app marketing strategy that includes your budget, channels, and testing methods.

The development of a user acquisition strategy should be one of the top priorities. Focus on choosing channels to promote your app and have users easily find your app based on keyword searches, including Facebook, Instagram, and Google Adwords. Work with your marketing team to decide how to allocate your budget to your various channels. Start with a variety of ad sets and keyword lists and refine your campaigns based on the effectiveness of each mobile advertisement. Once you identify winning PPC keywords and social media ad campaigns, increase your budget and track the results of your campaigns month over month. 

For Codesmith, building out a diverse marketing team made total sense. From the start of any mobile app development project, our team is deeply invested in understanding the goals of our clients, researching the competition, and creating an app built around their ideal users’ needs. We invest so much time and effort to develop a successful app that it was a seamless transition to grow our marketing team to bring your app to the masses. 

Since our marketing team works in tandem with our development department, we can craft a winning marketing strategy that maximizes each dollar in your budget. We specialize in social media, PPC, SEO, and content marketing to reach your audience and convert them. We also provide IT staffing services to provide ongoing support to respond to the growing demand for our clients’ apps. 

9. Choose an App Store, Optimize Your Listing, and Get the Word Out on Your Brand New Mobile App!

App store optimization (ASO) will help users find your app based on their keyword searches in the app store. You can use tools like Sensor Tower or App Annie to help you with your ASO, but make sure they align with your overall marketing efforts.

What’s more important is the conversion rate of downloads to users installing your app. This is partly why optimization for your app listing page is vital for getting new users. Performing keyword research will help you incorporate the best terms that connect to your users’ search intent. It’s also beneficial to identify apps that are complementary to your app. Associating your app with another existing app will help supercharge your marketing efforts and get the word out quicker.

Complementary apps might be other applications that help you to accomplish a task or complete work. For example, if you are developing an accounting app, finding complementary apps in the finance space would be beneficial. Many financial institutions have mobile banking apps. Associating your app with their app would give you instant credibility and trustworthiness in front of your audience. Learn more strategies to increase mobile app installs and increase your mobile conversion rate. 

10. Maintenance and Support

You must deliver value with every new release of your mobile app version, along with bug fixes and enhancements. You must have the right development support post-launch to ensure any issues are fixed promptly. You don’t want users to start dishing out 1-star reviews for your app only days after a launch.

Take screenshots of all activities in your mobile app while testing them on various devices so that developers can quickly resolve any bugs. Since Android and Apple continuously roll out new system upgrades, having your development team on-call to fix problems rapidly is essential to avoid unhappy users. 

Overwhelmed? Don’t Worry! Codesmith is here to Create, Launch, and Market Your App!

If you’re not a developer or marketer but have a great app idea and the ingenuity of an entrepreneur, we’re here to help. Codesmith provides comprehensive services to develop your custom web and mobile application. We can execute your vision and launch your app using our extensive team of developers. We’ll handle:

  • Mobile application development from inception to deployment.
  • Digital marketing services to ensure your target audience finds and downloads your app.
  • IT staffing to provide ongoing support for your application or source the best talent for your company’s internal tech needs. 

If you are ready to create your next mobile or web app, contact us today to chat with our team about a winning game plan to turn your idea into reality.

5 Strategies to Increase App Install Conversion Rates

Mobile app development is a challenging process for many entrepreneurs or enterprise organizations. However, customers are increasingly demanding businesses develop mobile applications to satisfy their needs. Although social media apps are the most used app category, there are more than 250 million daily app downloads between 2019-2020 alone. 

Many companies with a mobile app have trouble reaching their customers and finding ways to increase mobile app installs. Digital marketing is essential to help find users, but businesses will have to invest considerable resources to connect with customers. 

Guiding prospective users through your funnel and getting them to complete actions or transactions isn’t as simple as many people think. However, a high mobile app conversion rate is a top KPI for anyone trying to make their mobile app the next big thing. Let’s discuss the top strategies to increase install conversion rates, some of which are easier than you think! 

What Is Mobile App Conversion Rate?

Your mobile app conversion rate is the number of app installs or purchases (conversions) divided by the total number of visitors. Take that number and multiply it by 100. For instance, if 200 people downloaded your app and 20 of them made a purchase, you would have a 10% conversion rate.

Average App Conversion Rate

There are many different ways to label a conversion for your app. For instance, a game conversion event could be if a user buys a game item versus a travel app could label a conversion as a flight booked. The average app conversion rate is hard to quantify since there is a wide variance between conversions across all mobile applications. 

In addition, the difference in value for each conversion is a huge factor. For instance, a gaming app may have a 10% conversion rate for a $1 in-app purchase versus a traveling app-only having a 1% conversion, but the value of a conversion could be $50. Generally, across all app categories, 1-2% is considered the average conversion rate. 

5 Easy Ways to Increase Your Mobile App Conversion Rates

increase-mobile-conversion-rate

If you want to increase your mobile app conversion rates, check out five easy ways you can get it done to make your app appeal to your audience and increase profits. 

1. Mobile App Localization

If you are in the United States, creating a mobile app that only appeals to Americans can drastically limit your audience. Investing in mobile app localization can open your app up to a global audience. 

Mobile app localization aims to modify your application to appeal to a variety of audiences in different countries. For instance, Mark Zuckerberg may have created Facebook in the United States, but there are a variety of Facebook app versions that service languages, cultures, and areas across the world. 

A Distomo study found that businesses that localized their apps increased downloads per country by 128% and earned a 26% increase in revenue for each country added. Our mobile app development team is well-versed in localization to code apps in a variety of languages. Learn more about mobile app localization and contact us to learn more about our capabilities.  

2. Improve Capability Across Devices

Although you may have developed your mobile app primarily for mobile devices, you should also make it available and capabilities on tablets, smartwatches, and desktops. The more devices your audience can use your application, the more chances you have to drive conversions. 

You can even experiment with different wireframes, copy, images, and more to see if particular elements increase user engagement and conversions on other devices. A/B testing is essential to perform various iterations of your app across devices to hone in on what works and ditch the elements that don’t. 

While you perform testing and various capability assessments, make sure you have a security-minded development team to implement your tasks. Review our mobile app development risks to ensure you stay safe. If you need someone full-time for your organization, learn more about our IT staffing solutions to find an experienced candidate. 

3. Better and More Prominent CTA Buttons

Call-to-Action (CTA) buttons guide users and are crucial to increase app conversions. Design your app to have intuitive functionality and don’t overwhelm your audience with decisions. Utilize CTAs buttons that help the user take the desired actions they want to take. 

For instance, if you advertise a prominent app feature to entice the person to download, ensure you have clear CTA buttons once they download your app to help them take action without much thought. Check out some of these great CTA buttons on mobile and web applications to get inspired. 

4. Personalized User Experience

Offer personalized options for users once they are on your app. As the world continues to become more “meta,” people are willing to pay for options that differentiate them from other users. Fortnite, the top-grossing free-to-play game, earned $2.4 billion in 2018. The lion’s share of their revenue came from customized skins or outfits for players to use. 

If applicable, offer your audience options to make their purchases unique. Royal Enfield launched a successful ‘Make-it-Yours’ (MiY) app-based 3D configurator so that users could personalize their motorcycles. Not only did users drastically increase their time spent on the app but choosing custom color schemes, trims, and graphics helped increase revenue. 

5. Use Easy, Quick Forms

No one likes to fill out forms. However, they are essential for many mobile apps to get information from users. Whether it is filling out address info, credit card information, or a tasting profile for a wine delivery app, the UX of your form will drastically improve or reduce conversion rates on your app. 

Don’t burden your users with unnecessary submission fields. Hubspot studied 40,000 landing page forms and found that three fields doubled conversions versus four fields. If you require a longer form, utilize multi-step forms to improve conversions. In fact, a case study for several companies found that multi-step forms drastically increased conversion rates by 35% for BrokerNotes, 59% for Vendio, and 214% for an astroturf company.

Also, make sure to get rid of captchas for your app. They can be challenging on mobile devices, and a video app, Animoto, increased conversion rates by 22% by simply removing the captcha on their web forms. Run multiple A/B tests on various form types with different copy, images, and UI to see what works best for your app. 

Do You Have a Mobile App Idea?

If you have an idea for a mobile or web app, fill out the questionnaire below to schedule a free consultation with our development experts. We offer a free market viability test to see if your idea has legs or if you’d better go back to the drawing board. Before you invest your budget in an app idea, we want to ensure you are set up for success. Ready to get started?

How to Increase Mobile App Installs and Downloads on iOS and Android, FAST

Codesmith is one of the top mobile app development companies for small businesses, entrepreneurs, and visionaries who want to create, code, and launch a successful application. We specialize in mobile app development, but we are equally well-versed in custom software and web app development

Building a mobile app is one thing but implementing a successful mobile app digital marketing plan is a whole different animal. Just like if you are in a rock band and you record a hit album, it won’t amount to much of anything if you don’t have a comprehensive marketing strategy to reach your target audience and get music enthusiasts to subscribe and stream the album. 

A mobile app is no different. Publishing a mobile app in the iOS or Android app store isn’t enough. You must have a dynamic mobile app download strategy so your application reaches your audience and an enticing pitch to hook users so you can achieve coveted downloads. 

For more than a decade, the Codesmith team has focused solely on mobile and web app development. However, we wanted to expand our service offers to include multi-channel digital marketing so our clients could successfully launch and promote their applications. 

Our digital marketing team works in tandem with our mobile app development squad to gameplan a winning strategy during the development stage. As we build your app, our digital marketing team gets to work to set up necessary channels so our clients can increase app sales and downloads. Whether it’s making a custom website, developing content, or building ad campaigns on social and PPC channels, our team will tailor your digital marketing strategy to align with your specific application. 

Every mobile app is different. We wish we could recycle the same marketing plan for each of our clients, but it just isn’t that simple. However, we do have some go-to strategies to increase app sales, increase mobile app downloads, and get our clients the results they want. 

Learn about our go-to digital marketing approaches to increase downloads and reach your audience using our mobile app download strategy. 

Mobile App Monetization Strategies

Mobile applications have become the dominant medium for consumer spending. Mobile channels represented 43% of total media spending in the United States, giving it the most significant market share among all traditional media combined. By 2022, advertisers will invest more than double the ad spending on mobile channels ($141.36 billion) versus television advertising ($68.13 billion). 

Before you jump into digital advertising for your application, first decide what type of app monetization strategy you want to use. The five primary monetization strategies you can deploy to generate revenue are: 

Freemium/In-App Purchases Model

A freemium model means that you offer your mobile app for free and rely on a small portion of users to purchase in-app purchases or subscriptions. Although the vast majority of your customers will only use the free subscription of your app, offering enticing in-app purchases to dedicated users will help you profitably manage your mobile app. 

For instance, Candy Crush is a free mobile app, and in 2015 alone, they generated $1.3 billion in revenue. It’s crucial if you offer a freemium model to provide engaging rewards and bonuses to paying users to establish a stark difference in the premium and free experience. 

In-App Ads

An in-app monetization strategy means that you earn money from showing ads within your mobile application. Mobile advertising has become the dominant medium, and in 2020 alone, $113 billion was spent on mobile advertising in the United States. 

Mobile in-app ads also have better end-user recall (47%) than PPC ads (36%). Finding advertisers with promotions that align with your mobile app is an excellent way to increase app revenue. 

Paid Mobile App

A paid mobile app model means that you sell your application for a one-time download fee. Since users cannot try out the application before purchasing, it’s crucial to have a solid digital marketing strategy to illustrate the app’s value to your target audience. 

Utilizing videos, social media, influencers, and strong word of mouth is essential for a successful paid mobile app model. Most paid mobile apps already have an established brand to associate their application with, such as Grand Theft Auto or Minecraft. 

Subscription Model

A subscription model is a paid mobile app, but the user is charged monthly or annually. Offering a free month trial is an excellent way to get users to begin using your application. Once they enter their credit card and contact information, you can start charging them after the trial. 

A subscription model works great if you offer content produced consistently, such as new or streaming services. It’s also crucial to provide a wide selection of content to consume since users will only subscribe to your mobile app if they get their money’s worth. 

Audible by Amazon is an excellent subscription model example. Users can consume a variety of audible books, podcasts, and more. Each month, Audible rewards subscribers with a premium credit to access exclusive audible content. Users can frequently consume audible content, so they are more inclined to subscribe to the service. 

How to Get App Downloads Fast

You just launched a mobile app in the app store but now what? Although coordinating and pushing through barriers to create a new mobile app is a challenge, it takes considerable time and effort to optimize your listing and reach your target audience. 

There are 1.96 million apps available for download in the Apple App Store alone! Stand out from the competition and leverage some of our go-to approaches to ensure you get downloads fast. Follow our 10-steps to help your efforts and push your stellar app to the right audiences:

1. Optimize Your Title

Don’t only use a brand title for your mobile app listing. Make sure to include some keywords that align with non-brand searches so customers can quickly identify if your app matches their search intent. 

2. Create a Unique Selling Proposition 

A cornerstone of traditional marketing is to differentiate your app from your competitors. Rosser Reeves, a television advertising pioneer, developed a theory that each ad should focus on one Unique Selling Proposition (USP). 

Summarize your app’s value to your customer but illustrate if they buy or download your app, they will get a specific benefit. Try to position your app with something unique that your competitors cannot offer. Using this strategy, you can attract customers even in a crowded market to download your application. 

3. Pick the Right App Category 

There are many app store categories to choose from, and it’s essential to select the category for your mobile app carefully. Try to choose a category with low competition to rank higher in the app store rather than a popular, saturated category. 

Similar to picking topics to write about for your blog to generate organic traffic, SEO strategists try to find keywords with sufficient search volume but low competition. Although there may be fewer monthly searches for a particular keyword, it is much easier to rank for a keyword with low competition than to try and beat out a highly competitive search topic. 

4. Experiment With Localizers

Apps are categorized geographically. Depending on your app, it may be beneficial to target localized audiences. Modify your metadata and include localized keywords to help increase reach for users in your designated target markets. Coupling your efforts with social media campaigns in the same areas will help increase app installation rates faster. 

5. Create a Website 

Every mobile application should have a corresponding website to serve as an informational hub for prospective customers. Create a strong homepage that qualifies users, quickly tells visitors the purpose and value of your application, and entices them to download it. 

Include video content to show the interface and plenty of rich images to showcase the UI of the application. Include any background information on the creators, mission, and supportive content to strongly pitch your application and connect with visitors. Most importantly, make sure to have visible links for visitors to download your app on Google Play or the App Store. Check out some excellent app website examples for inspiration. 

6. Send Out a Press Release

Publishing and pushing press releases is a great way to get more visibility for your brand and application. Use Cision to create press releases to distribute across the web. News media outlets will potentially republish your press release on their website. Make sure to develop multiple press releases before and after your launch. 

7. Offer Your App in Multiple Languages

Opposite to a localized approach, increase the reach of your application and incorporate multiple languages to service a global audience. There will be more than 6 billion smartphone users in the world in 2021. Offer multiple languages for your application and experiment with targeting to identify which areas resonate and respond to your messaging. 

8. Create an Appealing and Value-Oriented App Preview

Upload a preview video for your application in the App Store and Google Play Store. A preview video is instrumental in making a significant impression on potential users. It’s an excellent way to show your users the core features of your app, highlight features, and preview how your app works. 

There are a variety of ways to develop a compelling app preview video. You can include copy in particular frames to highlight functionality or value, have your own audio of music or voiceovers, and show footage of the application in action. Check out more tips on how to make a stellar app preview video. 

9. Create How-To or Brand Videos and Share on YouTube or Social Media Accounts 

Video is essential for any business to promote its services and brand. In 2020, 96% of consumers increased online video consumption. Also, 9 out of 10 viewers want to see more video content from brands and businesses. Video is a versatile form of content, and brands can leverage video on social media channels, YouTube, online forums, websites or incorporate it with written content. 

Develop a variety of video content for your audience to consume. Show off the user interface of your application. Create how-to videos to explain how to use your application and while you compile user feedback, make sure to create content that answers frequently asked questions about your application. You can also create entertaining content similar to a television commercial to expand brand awareness. Publish this content on your YouTube channel, social media channels, and more.

10. Have a Team Ready to Address Any Bugs or Maintenance Needs

Before you officially launch your app, it’s best to have a small sample of users available to perform a trial run for your app to test usability and functionality. If you do not properly eliminate potential bugs, users can quickly complain about your application and leave poor reviews. Ongoing maintenance is one of the biggest enterprise application development challenges

Take a proactive approach and have a development team ready to resolve any issues. Once you feel confident, your app is ready, launch it but keep your development team on call to resolve any other potential problems. (Learn more about mobile app development risk management.)

4 Components of a Great Mobile App Download Strategy

We’ve reviewed various pricing models and ways to get downloads fast but let’s dive into five sectors you need to focus on to implement a successful mobile app download strategy. The components will require a team well-versed in app development, digital marketing, and design. Codesmith has a team composed of app developers, business analysts, and digital marketers to deliver superior mobile app marketing and maintenance support:

1. App Store Optimization (ASO)

App Store Optimization (ASO) is just like SEO but for the app store instead of Google. It’s crucial to invest in efforts to get your app ranked higher for app-store queries that align with your application. More visibility in search results will drastically amplify mobile app downloads, and most people (more than 58%) discover apps through app store searches. 

Just like SEO, you want to identify the best keyword searches that align with your application but have relatively low competition. Ideally, you want to be at the top of the search results for your target keywords, and going after keywords with high competition is a tough battle. ASO takes considerable and consistent effort to support your app listing. 

Use an app store keyword research tool and identify keywords you want to incorporate on your app listing. Once you have a sufficient keyword list, begin incorporating your keywords in relevant metadata on your app listing, including the title, URL, and description. 

2. App Directory and Forum Submissions

Creating your own website from scratch is essential. Still, it takes considerable time to build up your domain authority (DA), generate organic traffic, and rank for the keywords you want to bring in qualified leads. Social media and PPC is effective to earn the visibility you need, but it’s expensive. 

App directories and forum sites are a great way to earn referral traffic to your website or direct people directly to your app listing in Google Play or the App Store. Find applicable app directories for your category, submit your app with a thorough description, and fill out all the fields. Many directories have high domain authority (DA), search traffic and often dominate keyword rankings for the search topics that align with your app. It will also help you create backlinks to your site, increasing referral traffic and improving your DA. 

Also, try to find tech bloggers or tech review sites and fill out a contact form to request a review for your app. Check out this excellent app review site list from Medium. Leverage sites like Quora or Reddit and find popular threads that align with your app’s services. Join the conversation and mention your app and link to your website. It’s best to find questions with high activity and add value through your expertise rather than simply trying to spam and blatantly promote your app. 

Make sure to track your efforts and create a spreadsheet of the sites, forums, and directories you find. Record when you last messaged or contributed to a site. For entrepreneurs or app creators on a tight marketing budget, app directories and forums are a fruitful and free strategy to increase downloads. 

3. SEO Content and Email Marketing

Optimizing your app using ASO techniques is essential, but you also must focus on Search Engine Optimization (SEO). Many people may research applications that align with your mobile app through Google search on their phone or desktop. 

You should create a website to promote your app. It will serve as a hub to qualify users and explain how your app works. Make sure to link to your YouTube channel and social media pages as well. Create content that answers common problem-oriented searches that your app solves. Try to develop long-form blog content and incorporate videos and images to provide upfront value to your audience, build rapport, and demonstrate how your app is exactly what they need to solve their problem. 

Develop brand and mission pages to explain why you created the app. Tell your story and convey how your mobile app works and why it is the superior choice in your market category. Draw users organically to your site using SEO-rich content and convert them using an enticing gated asset to capture their email information. 

A gated content asset can come in many forms, such as an eBook or exclusive webinar access. Once someone enters their contact information, provide them with the asset you promised. This is a great strategy to build your email list and periodically connect with your audience through email. Let them know major milestones with your app, seasonal discounts, and other announcements to help convert them to subscribing members. 

4. Ratings and Reviews

App store ratings and reviews are an excellent way for prospective subscribers to assess your mobile app’s performance quickly. Apps are ranked from one to five stars and significantly impact conversion rates. In fact, jumping from two to three stars can increase app conversions by 306%, and jumping from three to four stars can improve it by 92%! 

Reviews give users immediate social proof and confidence to download your app, so you should invest in strategies and services to help make it easier for your customers to leave a review. Appirater is an iOS plugin that features review pop-ups to remind users to leave a review. You can also use Helpshift to provide your customers superior customer service and message customers. Once you finish helping a customer, you can use Helpshift to send a review request message. 

At the end of the day, the best way to get 5-star reviews is to build a 5-star app! Make sure you rely on an experienced mobile app development company to help you develop your app. Also, have a great marketing and customer service team ready to take your app to the next level! 

Do You Have a 5-Star Mobile App Idea? Fill Out Our Questionnaire and We’ll Perform a Market Viability Test to See If You Do!

If you are interested in building a mobile app, our team of experienced developers and digital marketers can help make it happen. What we like to do is start out with our prospects filling out a quick questionnaire. 

Once we know your idea, our business analysts will perform a market viability test to find your target audience and game plan an effective advertising strategy. It may be a saturated market, or an existing app may already be out there. However, we can gameplan a strategy to pivot or revamp your idea if necessary. 

Fill out our mobile app questionnaire, and let’s get to work! 

What Are the Challenges of Enterprise Application Development

Enterprise web and mobile apps are becoming a crucial tool for companies to service their customers or employees. Enterprise companies are becoming more dependent on technological solutions to handle the management and administration of critical corporate goals. 

Companies are increasingly investing in enterprise software to stay competitive, whether they need customized software to handle accounts or human resources or an app to improve supply chain communications or customer support. IT spending on enterprise software in 2021 is expected to reach 601 billion U.S. dollars! 

Although enterprise application development is essential, organizations must carefully evaluate their development and management process to avoid potential disasters. Business and legal requirements are constantly shifting, and securing protected data is a paramount necessity. 

challenges-of-enterprise-application-development

1. Adaptation

An enterprise needs a development team that is nimble, flexible, and able to make quick changes to adapt to new business requirements without halting application capabilities. Whether it is new data compliance laws or system upgrades, enterprise companies are typically affected the most compared to smaller mobile applications. 

Developers may have to utilize several languages and APIs on various platforms. Maintaining consistency across platforms is a challenge, especially when the software development kits are updated as well. The enterprise application may run on several platforms with different design guidelines and marketplaces and utilize different languages to service a global market. Therefore, multiple developers with specific expertise are often a requirement for enterprise application development. 

2. Security

Every business with a mobile application is responsible for its users’ data. Since enterprise organizations will maintain more user data, they must invest in proactive and reactive security measures to prevent or halt malicious attacks. The average cost of a data breach in 2021 is $4.24 million, but the negative press and reputational ramifications are unquantifiable.  

Cloud-based software and mobile applications are prime targets for cyber-attacks. Security patches must be updated frequently, and substantial barriers must protect user data using firewalls and encryptions. Hiring a cybersecurity team to run penetration tests and mobile security assessments is a must for enterprise organizations. 

3. Support

One of enterprise organizations’ most significant challenges is finding development support to create their app and provide continuous maintenance and quality assurance support. There are so many moving pieces in mobile app development, and efficient and suitable support can become a nightmare on an enterprise level. 

From security requirements to UX design, enterprise organizations must find a partner with the resources and expanded developer network to plan, create, and execute a mobile application project from start to finish. 

Fortunately, Codesmith has a diverse ensemble of top front-end and backend developers to handle enterprise projects. In fact, we also provide IT staffing solutions for enterprises if they need their dedicated team members on their payroll to address their internal needs. 

In addition to developer support, we assign an entire team to ensure the project aligns with your strict requirements, including business analysts, QA engineers, and project managers. We also provide digital marketing services to launch your app through the most profitable channels and reach your target audience. 

4. Data Storage and Processing

Enterprise organizations face a monumental challenge to efficiently and safely store and process the data of their users. Enterprises must acquire or lease servers to store data or rely on cloud-based solutions. However, since most data typically stored for enterprise organizations are not structured, it is also challenging to analyze the information. 

Enterprises must find a viable solution to manage their data without bogging down their applications. More importantly, they have to find a storage solution that doesn’t break the bank. Companies can utilize local data storage solutions to house data on their own servers. Although it is an expensive option, the investment allows the enterprise to maintain complete ownership and customizable customer data options. 

However, cloud databases are a much more viable option for enterprise organizations than investing in their own local data storage. Enterprises only have to purchase a license from a software manufacturer. Endpoint devices can access data stored on their partner servers so that enterprise employees can work on their applications anywhere. 

5. Cost and Project Management

Finding developer support to create your enterprise app is one thing. Productive and efficient project management is a whole other animal to tackle. Enterprise or small business applications often have wildly different expenses and timelines than an app development company initially quoted. It’s common for an app project to quickly skyrocket in development costs as the project is continuously pushed back and hours are added to get the job done. 

Codesmith, compared to most mobile application development companies, assigns a complete team to each mobile or web application project, including a business analyst, project manager, dev analyst, and QA engineers. When we provide a quote, we have already mapped out each process with projected timeframes and development costs. We are agile enough to adapt mid-progress without losing momentum and driving up prices if we adjust our efforts. 

Find a development partner that is agile enough to adapt mid-progress without losing momentum and driving up prices. Productive and efficient project management is a must.

Our Enterprise Application Development Process

Our enterprise application development process all starts with a quick and easy questionnaire. Once you complete it, our team will research your specific market to develop an app that aligns with your needs. 

Learn more about us and our web app development services and IT staffing solutions. Feel free to contact us to schedule an initial consultation, or we will reach out to you through email once you complete our web and mobile app questionnaire. We’ll conduct a market viability test to determine the correct approach to help create a stellar enterprise app for your company. In the meantime, check out some of our other blog content on how to increase mobile app installs and the top 5 mobile app development risks.

Mobile App Development Risk Management: Top 5 Risks to Avoid

Mobile app development is an integral way for many entrepreneurs, small businesses, or enterprise companies to acquire new customers and satisfy their existing clientele. Mobile applications serve many objectives and provide tremendous value for an organization to help its users. Whether they use a mobile app to manage their account, utilize services, or maintain customer support, mobile applications continue to become a growing industry and a necessity for many businesses to satisfy their audience. 

By 2021, mobile app downloads will reach nearly 258 billion, a shocking 45% increase from 2017. The industry is expected to generate more than $156 billion in consumer app spending by 2022, and mobile usage has taken over as the dominant source of media consumption. In fact, users spend 70% of their time consuming digital media on mobile applications!

As many organizations rush to develop a suitable mobile application for their business, it’s vital to prioritize risk management and security. 43% of organizations neglected their mobile security in 2019, which increases the risks of malicious attacks. Hackers can employ various tactics to profit from susceptible applications, including malware attacks, intercepting sensitive data, ransomware, and accessing credentials. 

Mobile banking and financial apps are especially vulnerable, and Guardsquare exposed that more than 50% of the top financial apps on the Android Marketplace lack adequate mobile application security. Learn more about risk management, why it’s essential, and the top 5 security risks to address during mobile app development. 

What is Risk Management?

Risk management involves identifying all potential threats to a mobile application and implementing a protocol to protect user data, prevent attacks, and meet compliance. IT security professionals must run extensive application security tests to avoid threats and reduce risks from occurring. More importantly, they must also plan measures if an attack does occur to resolve the situation and mitigate damage swiftly. 

Why Is Risk Management Important?

Mobile app security is essential because if a user provides their confidential information to a company, they are liable for damages if hackers access their information. The average cost of a data breach is $3.86 million, and personal data was involved in more than 58% of breaches

Hackers are hard at work trying to figure out how to find and expose unsecured mobile apps, and they have a variety of tactics to expose any weakness. As soon as one tactic fails, they quickly pivot and find new ways to wreak havoc. Common attacks include: 

  • Ransomware 
  • Malware
  • Phishing
  • DDoS Attacks
  • Remote Access Trojans (RATs)
  • Man-In-The-Middle (MITM) Attacks

Cybersecurity experts can use mobile app testing to reduce risks and identify vulnerabilities. Penetration tests are also instrumental in testing known vulnerabilities and imitating potential attacks to strategize a strong defense.  

Top 5 Risks Associated With Mobile App Development

If you are in the mobile app development process, it is best to address the following risks before launching your application. Many companies may rush a launch date. They can quickly run into numerous problems that will lead to dissatisfied customers, poor reviews, and a significant hit to their reputation. Ensure you are in good shape and prepare for potential risks before they become a major issue. 

risk-associated-with-mobile-app-development

1. Server-Side Vulnerabilities

A server is like a middleman between a user and a mobile application. The server stores, processes, and authenticates personal and transactional data. Hackers can expose your mobile app by attacking the server directly. Hackers can leverage injection flaws and implant malicious code to access database records or change the contents within the database. 

Cybersecurity professionals can utilize black and grey box penetration tests to reveal potential server-side vulnerables, so they can deploy layers of secure protocols to prevent attacks. 

2. Choosing the Wrong Development Partner

Since most businesses do not have the budget or internal resources to develop a mobile app internally, they must rely on a development partner to execute their project. Many businesses can fall into a vicious trap where they commit to a development partner only to run into a litany of issues. 

Many dev shops will use their technical knowledge to mislead their partners for financial gain. An original quote can inflate with additional development costs, and once a company is committed to a project, it’s hard to get out without taking a significant loss. Also, many companies promise a sufficient development team, including business analysts, project managers, front-end and back-end developers, and more, only to provide lackluster, outsourced support. Although this strategy is profitable for the dev shop, the client ends up with a poor mobile application with an expensive price tag. 

Codesmith has a different approach. We assign an entire team to each mobile app project to improve quality, efficiency and cut down costs. We will provide you with an entire project roadmap upfront to provide an accurate quote for your project. When you work with us, you don’t just get developers by your side. To ensure smooth execution, your team will include a business analyst, dev analyst, QA engineer, and project manager. 

Our network of top mobile app developers across the country has afforded the luxury of assigning developers that align with your industry and platform. We also provide IT staffing for enterprise and small businesses to support their development needs, but our digital marketing team truly sets us apart. To successfully launch an app, we deliver our clients marketing support to ensure they reached their target audience. Our marketing team works in tandem with our developers to understand the ins and outs of the mobile app to strategize an effective marketing plan. 

Choose the right development partner. Choose Codesmith.  

3. Data Storage and Leakage

Mobile apps must collect user data, and they are obligated to protect it. Since subscribers often must give credit card and personal information, companies must invest in secure data storage to prevent hackers from jailbreaking devices and frameworks. If hackers manage to access data systems, they can cause considerable damage, and your organization will be left with reputation and monetary consequences. 

Developers may also leave sensitive information in insecure locations resulting in data leakage. To protect users, developers must secure common leakage points such as URL caching, buffer cache, and data analytics shared with third-party partners. 

4. Unsecured WiFi

Hackers can expose mobile applications using public WiFi networks. Cybercriminals can even set up fake WiFi networks and reel in users using public hotspots. They can use man-in-the-middle (MITM) attacks and read and modify data between users and the server. 

Many public WiFi networks may have outdated encryption protocols, which further increases the risk of attack. Requiring a VPN to access company systems and files will help secure session activity on your mobile application. 

5. Cryptography Issues

Mobile cryptography is a system of data checks and validations for applications to operate securely. Broken cryptography can lead to numerous mobile vulnerabilities. If developers choose to take shortcuts or lack proper experience, they may not correctly set cryptographic implementations, exposing sensitive data. 

Cryptographic protocols and algorithms commonly change, and outdated standards can leave your mobile app exposed. Follow NIST guidelines to implement the latest cryptography algorithms for your mobile app. Also, make sure you invest in cybersecurity and run frequent mobile app security tests to ensure you are in good shape. 

Smart Apps Built… Smartly

We aren’t all developers, but we all have great ideas. If you have a vision, you have a mission. Please fill out our mobile app questionnaire, and our team will provide a free app consultation and go-to-market strategy for your app. We rigorously test and retest and test some more all of our mobile apps. Once it’s created, we’ll make sure to provide additional maintenance support and set up security so you are prepared for even the most formidable attacks. If you’d like to learn more about mobile applications, check out some of our other blog content on how to increase mobile app installs and the top enterprise application development challenges.