10 Most Important Factors When Choosing a Mobile App Development Company


If you are diving into the world of mobile app development, entrepreneurs and small businesses are faced with a crucial decision: how do I choose a mobile app development company? There are many factors to consider, and picking a poor dev shop can lead to an expensive price tag, a subpar application, and a major headache. 

As technology evolves, the general populace has shifted towards mobile devices. There has never been a better time to develop a mobile app. Businesses can generate massive revenue if they have a great idea, mobile application development strategy, and a marketing budget to reach their target market effectively. 69% of all US digital media time is spent on mobile applications, and mobile apps are expected to generate $935 billion in revenue by 2023

Capitalize on the mobile boom and develop a mobile application. We specialize in web and mobile app development and can give you our expert insights into the factors you need to consider before choosing a mobile app development company. 

1. Do They Offer a Free Consultation?

Before committing to a mobile app dev shop, a consultation is a necessity. Taking time to chat with dev leads can help you access if they understand your vision. They can also give you an expected timeframe and price tag, so you can determine if it aligns with your needs. 

For prospective new clients, we like to guide them to our mobile app development questionnaire. Once they fill out the form, we’ll perform a market viability assessment to determine if it’s a path worth pursuing. 

Although many dev shops will take on whatever project walks through their door, we think an honest evaluation of the practicality of their application is always best. We’d hate to create an application in a saturated market without much chance for success. 

Always schedule at least an hour conversation with a head at the dev shop to ask the questions you need to ask so you can feel confident in the company you choose. (Learn more about our application development consulting services.)

2. Are They an Affordable App Dev Shop?

How much will it cost to build your mobile app? Are you charged by the hour? Is it a flat fee? Will you have a budget to allocate to digital marketing? There is a wide variance for the average cost of a mobile app. Many factors contribute to the price, including complexity of the design, development process, 3rd-party integrations, and size of the development team. 

Creating an app can range from $10,000 to millions of dollars. Simple apps can range from $10,000 to 60,000 and take around 2-3 months to complete. A more robust app may range from $60,000 to $150,000 and take 3-6 months to complete. A complex app can cost six figures and take close to a year to create. 

However, every app project is unique, so assessing whether or not an app shop is affordable varies from client to client. It is best to identify several potential app shops and request a quote to determine your best option. 

3. Do They Offer Marketing Services?

When you commit to an app dev project, the development costs aren’t the only thing you need to budget. It is essential to plan for marketing costs to reach your target audience, increase mobile app installs, and increase app conversion rates

There are many channels to utilize for your mobile app marketing campaign, including SEO, PPC, content, and social media marketing. You will want a website to serve as a learning hub for your application. 

Developing content that qualifies users and utilizes targeted keyword queries will help your website appear organically in Google search results. You can bid on particular keyword searches to claim top real estate in Google as well, but you will have to pay for each click. You can also run social media campaigns to increase brand awareness and connect with your target market. 

Codesmith, compared to other dev shops, offers comprehensive digital marketing services for our clients. Our marketing team works with our development team along the development process to strategize a winning marketing strategy that will increase your user acquisition at the lowest possible costs. 

Creating your mobile app is only the beginning. Marketing will ensure you achieve a great ROI on your investment. 

4. Who is Part of the App Development Team?

Your app development team will determine how your app will turn out and how fast, pain-free, and on-budget your project will be. Not all app dev teams are the same. Some dev shops can rely on a couple of freelance developers to produce a subpar application. You want a strong team that encompasses not only the development process but also communication and quality assurance.

You’ll want a Technical Project Manager to move tasks along and keep you updated on the progress of your application. You’ll want a Business Analyst to define metrics and KPIs and identify project gaps. Learn more about the ideal app development team, and make sure to ask what your team will look like before you commit to a mobile app development company. 

5. Will The Project Be Delivered on Time and Budget?

When you start a mobile app project, you may have an ideal timeframe to launch the project and a strict budget. People in the app development world know that many dev projects end up weeks, months, or even years behind schedule. Not to mention unforeseen barriers and additional support can inflate initial quotes.

Codesmith invests in upfront and thorough timelines for each project. We calculate the cost of each milestone so that your project is within your original budget and on time. We also have an extensive network of development support if we need to adjust mid-process to meet your deadlines. 

Don’t be tricked. Most dev shops will use their technical knowledge to mislead clients for their financial gain. Invest in a company that is invested in your success.

6. What Languages Do Their Developers Speak?

Angular JS. PHP. React JS. There are so many development languages, and depending on your project, you’ll need front-end and back-end developers specializing in the development language you need to execute your project. 

You’ll also need to consider if you are deploying a native, cross-platform, or hybrid application. Will your app be available to only iOS users or also Android? What’s the difference between cross-platform vs. hybrid app development? Should you use custom software, and if so, what are the benefits of custom software development

During a consultation, make sure to thoroughly explain your vision and where you want to deploy your application. Your dev shop can walk you through the pros and cons of various options to determine the right approach for your project. Fortunately, Codesmith offers IT staffing solutions, so we have developers across the globe specializing across multiple development languages to accommodate our clients’ needs. 

7. Communication is Key

For any app dev project, communication is essential for client satisfaction. Before you sign the dotted line, make sure that you hash out the structure for client updates. A Technical Project Manager typically handles information between the client and the dev team. They will use project management software like Jira to break up tasks, record client notes, and keep your app project moving towards completion. 

Discuss what the typical communication process will look like. Will you have weekly calls? Who will be your primary contact? How will you know you’re on track? Hash out your concerns and expectations during a consultation before agreeing to move forward. 

Poor communication can not only lead to frustration, but your direction may not properly translate to the app the dev team creates. If this happens, your project will not only fall behind, but you may have to pay for additional development time to fix problems that could have been avoided with a simple call. 

8. What Do Their Clients Have to Say?

Make sure to check out reviews on potential mobile app development companies you want to work with. Dive deeper than just the star-rating overview. Read reviews from clients on their development process, ease of communication, and other factors that will impact your decision. 

Some of the best online directories to check out include Clutch, TechReviewer, and their Google My Business rating. Also, browse around their website and read their content and about us page to learn about the company’s vision and approach to app development. 

9. Are They Invested and Interested In Your Business

Developing a mobile app is much more than just writing code. It’s integral for your mobile app company to thoroughly dive into your business, learn about the market, competitors, and your goals to create a truly successful mobile app. 

The deeper you can divulge crucial business information to your mobile app development partner, they can approach your project in a much more comprehensive way to encompass current mobile application development trends. We are known for our dedication to our client projects, and we also often trade development time for part ownership. It allows our clients to have peace in mind that we are doing our best because your success is also our success! 

10. What’s In Their Portfolio?

While researching possible mobile app development companies, review their online portfolio of clients. Try to see if they have projects that are similar to yours. For instance, if you need custom software development, investigate their projects that utilize custom software. 

Review their mobile app case studies and review the success of their apps. Screenshots of the UI design and metrics on the success of mobile app installs should help guide your decision.  

Fill Out Our Mobile/Web App Questionnaire to See If We Are a Good Fit

If you are wondering if we are a good fit for your mobile app project, fill out our mobile app questionnaire. One of our Business Analysts will perform a complimentary market viability assessment to investigate your idea. We’ll see the competitive landscape and if you have a viable idea that can be successful. Contact us to learn more about our business and read more content on mobile app development below: