Codesmith is one of the top mobile app development companies for small businesses, entrepreneurs, and visionaries who want to create, code, and launch a successful application. We specialize in mobile app development, but we are equally well-versed in custom software and web app development.
Building a mobile app is one thing but implementing a successful mobile app digital marketing plan is a whole different animal. Just like if you are in a rock band and you record a hit album, it won’t amount to much of anything if you don’t have a comprehensive marketing strategy to reach your target audience and get music enthusiasts to subscribe and stream the album.
A mobile app is no different. Publishing a mobile app in the iOS or Android app store isn’t enough. You must have a dynamic mobile app download strategy so your application reaches your audience and an enticing pitch to hook users so you can achieve coveted downloads.
For more than a decade, the Codesmith team has focused solely on mobile and web app development. However, we wanted to expand our service offers to include multi-channel digital marketing so our clients could successfully launch and promote their applications.
Our digital marketing team works in tandem with our mobile app development squad to gameplan a winning strategy during the development stage. As we build your app, our digital marketing team gets to work to set up necessary channels so our clients can increase app sales and downloads. Whether it’s making a custom website, developing content, or building ad campaigns on social and PPC channels, our team will tailor your digital marketing strategy to align with your specific application.
Every mobile app is different. We wish we could recycle the same marketing plan for each of our clients, but it just isn’t that simple. However, we do have some go-to strategies to increase app sales, increase mobile app downloads, and get our clients the results they want.
Learn about our go-to digital marketing approaches to increase downloads and reach your audience using our mobile app download strategy.
Mobile App Monetization Strategies
Mobile applications have become the dominant medium for consumer spending. Mobile channels represented 43% of total media spending in the United States, giving it the most significant market share among all traditional media combined. By 2022, advertisers will invest more than double the ad spending on mobile channels ($141.36 billion) versus television advertising ($68.13 billion).
Before you jump into digital advertising for your application, first decide what type of app monetization strategy you want to use. The five primary monetization strategies you can deploy to generate revenue are:
Freemium/In-App Purchases Model
A freemium model means that you offer your mobile app for free and rely on a small portion of users to purchase in-app purchases or subscriptions. Although the vast majority of your customers will only use the free subscription of your app, offering enticing in-app purchases to dedicated users will help you profitably manage your mobile app.
For instance, Candy Crush is a free mobile app, and in 2015 alone, they generated $1.3 billion in revenue. It’s crucial if you offer a freemium model to provide engaging rewards and bonuses to paying users to establish a stark difference in the premium and free experience.
An in-app monetization strategy means that you earn money from showing ads within your mobile application. Mobile advertising has become the dominant medium, and in 2020 alone, $113 billion was spent on mobile advertising in the United States.
Mobile in-app ads also have better end-user recall (47%) than PPC ads (36%). Finding advertisers with promotions that align with your mobile app is an excellent way to increase app revenue.
Paid Mobile App
A paid mobile app model means that you sell your application for a one-time download fee. Since users cannot try out the application before purchasing, it’s crucial to have a solid digital marketing strategy to illustrate the app’s value to your target audience.
Utilizing videos, social media, influencers, and strong word of mouth is essential for a successful paid mobile app model. Most paid mobile apps already have an established brand to associate their application with, such as Grand Theft Auto or Minecraft.
A subscription model is a paid mobile app, but the user is charged monthly or annually. Offering a free month trial is an excellent way to get users to begin using your application. Once they enter their credit card and contact information, you can start charging them after the trial.
A subscription model works great if you offer content produced consistently, such as new or streaming services. It’s also crucial to provide a wide selection of content to consume since users will only subscribe to your mobile app if they get their money’s worth.
Audible by Amazon is an excellent subscription model example. Users can consume a variety of audible books, podcasts, and more. Each month, Audible rewards subscribers with a premium credit to access exclusive audible content. Users can frequently consume audible content, so they are more inclined to subscribe to the service.
How to Get App Downloads Fast
You just launched a mobile app in the app store but now what? Although coordinating and pushing through barriers to create a new mobile app is a challenge, it takes considerable time and effort to optimize your listing and reach your target audience.
There are 1.96 million apps available for download in the Apple App Store alone! Stand out from the competition and leverage some of our go-to approaches to ensure you get downloads fast. Follow our 10-steps to help your efforts and push your stellar app to the right audiences:
1. Optimize Your Title
Don’t only use a brand title for your mobile app listing. Make sure to include some keywords that align with non-brand searches so customers can quickly identify if your app matches their search intent.
2. Create a Unique Selling Proposition
A cornerstone of traditional marketing is to differentiate your app from your competitors. Rosser Reeves, a television advertising pioneer, developed a theory that each ad should focus on one Unique Selling Proposition (USP).
Summarize your app’s value to your customer but illustrate if they buy or download your app, they will get a specific benefit. Try to position your app with something unique that your competitors cannot offer. Using this strategy, you can attract customers even in a crowded market to download your application.
3. Pick the Right App Category
There are many app store categories to choose from, and it’s essential to select the category for your mobile app carefully. Try to choose a category with low competition to rank higher in the app store rather than a popular, saturated category.
Similar to picking topics to write about for your blog to generate organic traffic, SEO strategists try to find keywords with sufficient search volume but low competition. Although there may be fewer monthly searches for a particular keyword, it is much easier to rank for a keyword with low competition than to try and beat out a highly competitive search topic.
4. Experiment With Localizers
Apps are categorized geographically. Depending on your app, it may be beneficial to target localized audiences. Modify your metadata and include localized keywords to help increase reach for users in your designated target markets. Coupling your efforts with social media campaigns in the same areas will help increase app installation rates faster.
5. Create a Website
Every mobile application should have a corresponding website to serve as an informational hub for prospective customers. Create a strong homepage that qualifies users, quickly tells visitors the purpose and value of your application, and entices them to download it.
Include video content to show the interface and plenty of rich images to showcase the UI of the application. Include any background information on the creators, mission, and supportive content to strongly pitch your application and connect with visitors. Most importantly, make sure to have visible links for visitors to download your app on Google Play or the App Store. Check out some excellent app website examples for inspiration.
6. Send Out a Press Release
Publishing and pushing press releases is a great way to get more visibility for your brand and application. Use Cision to create press releases to distribute across the web. News media outlets will potentially republish your press release on their website. Make sure to develop multiple press releases before and after your launch.
7. Offer Your App in Multiple Languages
Opposite to a localized approach, increase the reach of your application and incorporate multiple languages to service a global audience. There will be more than 6 billion smartphone users in the world in 2021. Offer multiple languages for your application and experiment with targeting to identify which areas resonate and respond to your messaging.
8. Create an Appealing and Value-Oriented App Preview
Upload a preview video for your application in the App Store and Google Play Store. A preview video is instrumental in making a significant impression on potential users. It’s an excellent way to show your users the core features of your app, highlight features, and preview how your app works.
There are a variety of ways to develop a compelling app preview video. You can include copy in particular frames to highlight functionality or value, have your own audio of music or voiceovers, and show footage of the application in action. Check out more tips on how to make a stellar app preview video.
9. Create How-To or Brand Videos and Share on YouTube or Social Media Accounts
Video is essential for any business to promote its services and brand. In 2020, 96% of consumers increased online video consumption. Also, 9 out of 10 viewers want to see more video content from brands and businesses. Video is a versatile form of content, and brands can leverage video on social media channels, YouTube, online forums, websites or incorporate it with written content.
Develop a variety of video content for your audience to consume. Show off the user interface of your application. Create how-to videos to explain how to use your application and while you compile user feedback, make sure to create content that answers frequently asked questions about your application. You can also create entertaining content similar to a television commercial to expand brand awareness. Publish this content on your YouTube channel, social media channels, and more.
10. Have a Team Ready to Address Any Bugs or Maintenance Needs
Before you officially launch your app, it’s best to have a small sample of users available to perform a trial run for your app to test usability and functionality. If you do not properly eliminate potential bugs, users can quickly complain about your application and leave poor reviews. Ongoing maintenance is one of the biggest enterprise application development challenges.
Take a proactive approach and have a development team ready to resolve any issues. Once you feel confident, your app is ready, launch it but keep your development team on call to resolve any other potential problems. (Learn more about mobile app development risk management.)
4 Components of a Great Mobile App Download Strategy
We’ve reviewed various pricing models and ways to get downloads fast but let’s dive into five sectors you need to focus on to implement a successful mobile app download strategy. The components will require a team well-versed in app development, digital marketing, and design. Codesmith has a team composed of app developers, business analysts, and digital marketers to deliver superior mobile app marketing and maintenance support:
1. App Store Optimization (ASO)
App Store Optimization (ASO) is just like SEO but for the app store instead of Google. It’s crucial to invest in efforts to get your app ranked higher for app-store queries that align with your application. More visibility in search results will drastically amplify mobile app downloads, and most people (more than 58%) discover apps through app store searches.
Just like SEO, you want to identify the best keyword searches that align with your application but have relatively low competition. Ideally, you want to be at the top of the search results for your target keywords, and going after keywords with high competition is a tough battle. ASO takes considerable and consistent effort to support your app listing.
Use an app store keyword research tool and identify keywords you want to incorporate on your app listing. Once you have a sufficient keyword list, begin incorporating your keywords in relevant metadata on your app listing, including the title, URL, and description.
2. App Directory and Forum Submissions
Creating your own website from scratch is essential. Still, it takes considerable time to build up your domain authority (DA), generate organic traffic, and rank for the keywords you want to bring in qualified leads. Social media and PPC is effective to earn the visibility you need, but it’s expensive.
App directories and forum sites are a great way to earn referral traffic to your website or direct people directly to your app listing in Google Play or the App Store. Find applicable app directories for your category, submit your app with a thorough description, and fill out all the fields. Many directories have high domain authority (DA), search traffic and often dominate keyword rankings for the search topics that align with your app. It will also help you create backlinks to your site, increasing referral traffic and improving your DA.
Also, try to find tech bloggers or tech review sites and fill out a contact form to request a review for your app. Check out this excellent app review site list from Medium. Leverage sites like Quora or Reddit and find popular threads that align with your app’s services. Join the conversation and mention your app and link to your website. It’s best to find questions with high activity and add value through your expertise rather than simply trying to spam and blatantly promote your app.
Make sure to track your efforts and create a spreadsheet of the sites, forums, and directories you find. Record when you last messaged or contributed to a site. For entrepreneurs or app creators on a tight marketing budget, app directories and forums are a fruitful and free strategy to increase downloads.
3. SEO Content and Email Marketing
Optimizing your app using ASO techniques is essential, but you also must focus on Search Engine Optimization (SEO). Many people may research applications that align with your mobile app through Google search on their phone or desktop.
You should create a website to promote your app. It will serve as a hub to qualify users and explain how your app works. Make sure to link to your YouTube channel and social media pages as well. Create content that answers common problem-oriented searches that your app solves. Try to develop long-form blog content and incorporate videos and images to provide upfront value to your audience, build rapport, and demonstrate how your app is exactly what they need to solve their problem.
Develop brand and mission pages to explain why you created the app. Tell your story and convey how your mobile app works and why it is the superior choice in your market category. Draw users organically to your site using SEO-rich content and convert them using an enticing gated asset to capture their email information.
A gated content asset can come in many forms, such as an eBook or exclusive webinar access. Once someone enters their contact information, provide them with the asset you promised. This is a great strategy to build your email list and periodically connect with your audience through email. Let them know major milestones with your app, seasonal discounts, and other announcements to help convert them to subscribing members.
4. Ratings and Reviews
App store ratings and reviews are an excellent way for prospective subscribers to assess your mobile app’s performance quickly. Apps are ranked from one to five stars and significantly impact conversion rates. In fact, jumping from two to three stars can increase app conversions by 306%, and jumping from three to four stars can improve it by 92%!
Reviews give users immediate social proof and confidence to download your app, so you should invest in strategies and services to help make it easier for your customers to leave a review. Appirater is an iOS plugin that features review pop-ups to remind users to leave a review. You can also use Helpshift to provide your customers superior customer service and message customers. Once you finish helping a customer, you can use Helpshift to send a review request message.
At the end of the day, the best way to get 5-star reviews is to build a 5-star app! Make sure you rely on an experienced mobile app development company to help you develop your app. Also, have a great marketing and customer service team ready to take your app to the next level!
Do You Have a 5-Star Mobile App Idea? Fill Out Our Questionnaire and We’ll Perform a Market Viability Test to See If You Do!
If you are interested in building a mobile app, our team of experienced developers and digital marketers can help make it happen. What we like to do is start out with our prospects filling out a quick questionnaire.
Once we know your idea, our business analysts will perform a market viability test to find your target audience and game plan an effective advertising strategy. It may be a saturated market, or an existing app may already be out there. However, we can gameplan a strategy to pivot or revamp your idea if necessary.
Fill out our mobile app questionnaire, and let’s get to work!